Marketing for Referrals


7 Internal Marketing Strategies Part 2

Thursday, November 20th, 2008

In my last post we covered the first 4 of seven internal marketing strategies you can put into your practice. In today’s post I cover the next 3, plus an extra bonus strategy. While all 7 of these chiropractic marketing strategies should eventually be implemented for maximum results, you can use any one [...]

7 Internal Marketing Strategies Part 1

Monday, November 17th, 2008

Do you have internal marketing systems in your practice? There are two reasons to do internal marketing: to get more new patients and to keep the ones you have.  I’m not a fan of the “force” your patients to refer kind of marketing. You know, the consultants want you to say “every member of your [...]

5 Low Cost Chiropractic Marketing Strategies

Monday, September 29th, 2008

You can either spend money to market your practice, do all your marketing for free (not recommended) or do a combination of both (highly recommended). Here are 7 marketing strategies that that work well and cost little to no money:
1. Send a “stick” letter
In the marketing world, campaigns that help people stay with you and [...]

Do You Make This Chiropractic Marketing Mistake?

Monday, July 14th, 2008

Running a chiropractic practice, you may have said or done something in the past that actually hurt your marketing message. We all have at some point. The lesson is to not continue to make these mistakes over and over.
In an effort to create a tagline or jingle for their practice, many chiropractors come up with [...]

48 Hour Special: Chiropractic Newspaper Ad

Friday, June 27th, 2008

Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements.
1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone else’s), it’s not going to get much attention. But if it looks like [...]

Easy New Patient Referral Increase

Monday, June 23rd, 2008

Want to increase your new patients each month?
It’s easy. Simply give each new patient the opportunity to refer a friend or family member.
How is this done? Not through pressuring or hounding new patients until they refer. But through gentle persuasion and social proof.
You have probably seen in your practice where a new patient says on [...]