Direct Mail Marketing

/Direct Mail Marketing

Great Chiropractic Marketing Demographic Tool

By | 2010-12-22T15:34:29+00:00 December 22nd, 2010|Categories: Chiropractic Marketing, Direct Mail Marketing, Newspaper ads|Tags: , , |

Do you know what demographics you want to be marketing too? The term demographic is defined as "a single vital or social statistic of a human population." What this means to you is that you can use demographic information to make sure you're spending you're money where it will have the best effect. Here are just [...]

How to Buy a List and Mail Postcards

By | 2010-02-22T17:53:06+00:00 February 22nd, 2010|Categories: Chiropractic Marketing, Direct Mail Marketing|Tags: , , |

In this video training, I show you how to select and purchase a list of local residents near your practice. Then, I take you through the steps of how to get the postcards printed and mailed out. In the video I reference "decompression patients" as an example, but the same principles apply to any type of [...]

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The Best Months For Chiropractic Marketing

By | 2013-12-30T12:03:11+00:00 August 19th, 2009|Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing, Internet Marketing, Marketing for Referrals, Newspaper ads, Tools|Tags: , , , , , |

Which months are the best to advertise in? Is December or January really a waste of money? Everyone has an opinion about when to market and when to be a scrooge with your marketing dollars. But there are certain months I have discovered are great to advertise in. Let's look at a few conditions... For auto [...]

Are These Hyped Up Marketing Claims?

By | 2013-12-31T13:45:54+00:00 August 13th, 2009|Categories: Chiropractic Marketing, Copywriting, Direct Mail Marketing, Internet Marketing, Newspaper ads|Tags: , , , , , , , , |

Occasionally I'll get an email asking if my newspaper ads really do work like I claim on the website. And while I can't say that they will work 100% of the time in every town, since there are factors outside my control like crummy newspapers, they bring in quite a few new patients. I often wonder [...]

7 Chiropractic Marketing Strategies That Will Grow Your Practice, Part 2

By | 2011-01-13T16:46:49+00:00 August 3rd, 2009|Categories: Chiropractic Marketing, Coaching/Strategies, Direct Mail Marketing, Internet Marketing, Marketing for Referrals, Tools|Tags: , , , |

(This post is part two of a two part series. To see the first 3 strategies, click here.) #4. Use Good Telemarketing Many chiropractors think telemarketing is some kind of sleazy type of marketing that only ambulance chasers would do. Unfortunately if you think this way, you could be missing out on a great method of [...]

What Is Chiropractic Advertising

By | 2009-06-29T13:52:10+00:00 June 29th, 2009|Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing, Internet Marketing|Tags: , , |

(If you haven't read it yet, you should read my last blog post "Death of a Chiropractic Salesman" before reading this one.) To get down to the bottom of chiropractic advertising, we begin with a story... In 1898, at the age of eighteen, Albert Lasker left Galveston, TX and traveled to Chicago by train to learn [...]

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New Homeowner Marketing for Chiropractors

By | 2011-01-13T16:43:51+00:00 May 26th, 2009|Categories: Chiropractic Marketing, Direct Mail Marketing, Tools|Tags: , , , |

This offer has expired Each year, over 41 million people in the United States move into a new home. This will mean a complete change in where they buy products and services from. Many of these new homeowners will want to continue their chiropractic care after moving. Some will have injured themselves doing all that heavy [...]

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Fast and Inexpensive Postcard Marketing

By | 2014-05-09T11:01:21+00:00 April 15th, 2009|Categories: Copywriting, Direct Mail Marketing, Internet Marketing, Tools, Uncategorized|Tags: , , , |

Have you ever wanted to send postcards to get more new patients? How about a letter to your inactive patient list or new homeowners in your area? In this 6 minute video, I’ll show you how to quickly print and mail through the USPS in a matter of minutes. […]

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Marketing With Direct Mail

By | 2013-12-30T18:08:07+00:00 April 2nd, 2009|Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing|Tags: , , , , , |

Has the internet replaced 'snail mail' when it comes to marketing? A recent study by Vertis Communications in Baltimore found that 46% of adults responded to direct mail in 2007. This is only slightly down from 47% in 2003. As powerful as the internet is (and you should be using internet marketing in your practice), advertisements [...]

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My new son and a gift for you.

By | 2013-12-30T12:02:56+00:00 March 11th, 2009|Categories: Chiropractic Marketing, Coaching/Strategies, Direct Mail Marketing|Tags: , , , , , , , |

As a doctor, should you let your patients in on your personal life? My answer to this question is "Absolutely yes!" There are two big reasons you'll want to reveal personal aspects of your life to your patients... #1. It connect your patients to you, building a much stronger bond. The reason social media sites like [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.