I often get asked about running my Ultimate Chiropractic Ads as inserts in the newspaper, as opposed to a space ad inside the paper. Many chiropractors have never tried inserts and are quite surprised at the return on investment they can get. If you're using my ads, I strongly recommend testing inserts for your zip code [...]
Are you sub-niching your marketing prospects? Watch this segment of a decompression webinar I gave. Whether you do decompression or not, you need to understand what sub-niching is. (If you do have a decompression table, watch the complete webinar here.) [flashvideo file=http://s3.amazonaws.com/dcpblog/subniche.flv /]
We all want to grow. We want our practice volume to grow, our income to grow, and our positive influence in the community to grow. Often times in our quest to grow we jump at every strategy that comes our way, thinking we've finally found "the secret" to growth. But the truth is there is not [...]
Which marketing strategies are currently working the best? How much should you spend on each of them? Find out in these two snippets joined together for you from my recent Decompression Marketing Elite program. In the video I mention the following categories. More resources can be found to help you when you click on these links: [...]
The end of the calendar year, what many Americans call the Holiday Season (Thanksgiving, Christmas, New Years), is quickly approaching. For many chiropractors, this is a bustling time of new patients and high profits to finish out the year strong. For others it represents some of the hardest and leanest months on record. Why the difference? [...]
Axiom Worldwide, LLC, the maker of the DRX and DRX9000 decompression tables appears to be in liquidation. What does this say about the current decompression market in the United States? Not much in my opinion. There are too many questions left unanswered to determine what the cause of their bankruptcy was. Was it caused by the [...]
One of the most frequent questions we get about the Ultimate Chiropractic Ads (and even Decompression Marketing Elite) is... "Can you send me a sample of one of your ads?" In most cases, I understand that this is an honest, sincere question to see what type of ads I write. Usually, it's to compare to past [...]
Are you happy with your income so far this year? The June 3, 2010 issue of Chiropractic Economics magazine is entitled "DCs: Are You Back in Black?" The feature article in this issue is a their "13th Annual Salary & Expense Survey". This survey was taken from a good number of practicing chiropractors spread evenly throughout [...]
When is the best time to spend money marketing your practice? What season brings in the best return on your investment? Ask most chiropractors this question, and you will get a variety of answers. Some will say you should never advertise in the summer, as everyone is gone on vacation. Other chiropractors, especially the more northern [...]
The more fishing poles you have in the water, the more fish you'll catch, right? I'm not a big fan of this analogy, and here's why. First, let's look at what's true about it. It is certainly true that you want to have more than one marketing method being used in your office. And seeing as [...]