Copywriting
Is Your Marketing Classy AND Effective?
Monday, October 27th, 2008In a comment to my last post, Jay said…
What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]
Who Wants To Beta-Test These Newspaper Ads?
Thursday, September 25th, 2008Over the years of running my practice, I’ve not been happy with any of the newspaper ads I bought or I received as part of a coaching program. Why?
Two reasons: not enough new patients and a low return on investment.
After spending the last year and thousands of dollars to fine tune my own copywriting skills, [...]
How a Famous Copywriter Can Help Your Practice
Saturday, May 31st, 2008This is me and internet copywriter Ray Edwards at the recent World Internet Summit. Ray has written copy for some of the biggest selling websites and made his clients millions of dollars in just the last few months.
During the summit, Ray Taught on his “4 Part Selling Formula” that he uses to write web copy. [...]