Building a Great Chiropractic Ad

2014-10-11T15:34:31+00:00Categories: Copywriting, Newspaper ads|Tags: , , , |

We live in an ad saturated world.  Commercials on radio and television have been around for years, and we grew numb to it, until public radio and television appeared. We just had to endure the telethons to raise money for the "ad free" air time. Then came cable television.  Of coarse we had to pay for [...]

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My Chiropractic Marketing Plan for 2011, Part 2

2012-04-20T19:11:31+00:00Categories: Chiropractic Marketing, Copywriting, PI Marketing|Tags: , , , |

Last week we looked at three big marketing strategies you should be be doing this year to build your practice. (To read that post, click here.) Today, let us look at four more marketing methods you would be very wise to use in 2011 for your biggest year yet. #4. Have Your Staff Do "Focused" Spinal [...]

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Chiropractic Ad Samples

2016-02-17T14:06:57+00:00Categories: Copywriting, Decompression Marketing, Newspaper ads|Tags: , , , , , , , , , , |

One of the most frequent questions we get about the Ultimate Chiropractic Ads (and even Decompression Marketing Elite) is... "Can you send me a sample of one of your ads?" In most cases, I understand that this is an honest, sincere question to see what type of ads I write. Usually, it's to compare to past [...]

5 Ways to Ruin a Good Chiropractic Ad, Part 2

2013-12-30T12:03:15+00:00Categories: Copywriting, Newspaper ads|Tags: , , , , , |

This is part 2 of a two part series. You can read the first part by clicking here. In my last post, we covered the first 2 mistakes chiropractors make when running their newspaper ads. Today, let's look at the final 3 mistakes... Mistake #3. Changing the Picture. When it comes to a successful chiropractic ad, [...]

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The Best Months For Chiropractic Marketing

2013-12-30T12:03:11+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing, Internet Marketing, Marketing for Referrals, Newspaper ads, Tools|Tags: , , , , , |

Which months are the best to advertise in? Is December or January really a waste of money? Everyone has an opinion about when to market and when to be a scrooge with your marketing dollars. But there are certain months I have discovered are great to advertise in. Let's look at a few conditions... For auto [...]

Are These Hyped Up Marketing Claims?

2013-12-31T13:45:54+00:00Categories: Chiropractic Marketing, Copywriting, Direct Mail Marketing, Internet Marketing, Newspaper ads|Tags: , , , , , , , , |

Occasionally I'll get an email asking if my newspaper ads really do work like I claim on the website. And while I can't say that they will work 100% of the time in every town, since there are factors outside my control like crummy newspapers, they bring in quite a few new patients. I often wonder [...]

What Is Chiropractic Advertising

2009-06-29T13:52:10+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing, Internet Marketing|Tags: , , |

(If you haven't read it yet, you should read my last blog post "Death of a Chiropractic Salesman" before reading this one.) To get down to the bottom of chiropractic advertising, we begin with a story... In 1898, at the age of eighteen, Albert Lasker left Galveston, TX and traveled to Chicago by train to learn [...]

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Are Chiropractic Ads in the Newspaper Dead?

2013-12-30T12:03:09+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , , , |

Are we seeing the end of newspapers as we know it? Hasn't the internet pushed the newspapers out of business? Should you even spend money putting ads in your local paper? Since releasing my Ultimate Chiropractic Ads in January of this year, occasionally I get asked the above questions. So I thought it would be a [...]

Fast and Inexpensive Postcard Marketing

2014-05-09T11:01:21+00:00Categories: Copywriting, Direct Mail Marketing, Internet Marketing, Tools, Uncategorized|Tags: , , , |

Have you ever wanted to send postcards to get more new patients? How about a letter to your inactive patient list or new homeowners in your area? In this 6 minute video, I’ll show you how to quickly print and mail through the USPS in a matter of minutes. […]

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Marketing With Direct Mail

2013-12-30T18:08:07+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing|Tags: , , , , , |

Has the internet replaced 'snail mail' when it comes to marketing? A recent study by Vertis Communications in Baltimore found that 46% of adults responded to direct mail in 2007. This is only slightly down from 47% in 2003. As powerful as the internet is (and you should be using internet marketing in your practice), advertisements [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.