Are student loans worth it?

2012-07-03T08:13:26+00:00 Categories: Coaching/Strategies|Tags: , , |

Student loan debt in America is estimated to be over $1 trillion. If you went to chiropractic school like I did, you've helped we've helped this number along considerably! And as Americans we also owe more on our student loans than cars or credit cards. (see here.) Is there an education bubble that's about to burst? [...]

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3 Steps to Convert Phone Calls to Paying Patients

2012-06-29T11:08:03+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|

In my last post, I looked at the 7 Principles of the Report of Findings. But the report is not the first step in new patient flow. The first step is actually scheduling the patient for their first appointment. And even before they call there is marketing going on which urges them to call in the [...]

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7 Principles of the Report of Findings

2012-06-19T17:37:32+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , |

How's your Report of Findings (ROF) working for you? One of the most important visits a patient can make to your office is the report of findings visit. Some practices give a report on the first visit. Most probably give it on the second visit. Some even do it on a third or fourth visit. A [...]

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The 100 Ways to Get 1 New Patient Fallacy

2012-06-10T21:30:47+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Decompression Marketing|Tags: , |

I've heard it repeated many places in chiropractic that "I'd rather have 100 ways to get 1 new patient than 1 way to get 100 new patients." This suffers from the "either-or" fallacy (also known as the false dilemma or false dichotomy). In logic, a fallacy is a misconception from incorrect reasoning. The Either-Or fallacy "involves [...]

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Money is Evil (and other lies)

2013-12-30T12:02:19+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , |

One of the main reasons we open a business of our own is to make a good living helping others. Another is to employ people so they can make money to support their family. Coaching seminars and popular books teach that if I just think about money the right way -- focus really hard on it [...]

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3 Steps to Spinal Decompression Marketing

2012-05-11T10:36:14+00:00 Categories: Coaching/Strategies, Decompression Marketing|Tags: , |

In my last post on spinal decompression, I gave you my two favorite recommendations for spinal decompression tables. I was responding to part of an email I had gotten, which can be summarized as: What is the most cost effective way (cost effective table) that you recommend to implement this into the practice? Also, could you [...]

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Could Google’s Product from the Future Be Your Next Office Software?

2012-04-18T08:25:21+00:00 Categories: Coaching/Strategies, Internet Marketing|Tags: , , , |

Google has been working on a pair of glasses that would allow anyone to use their products, services, and the internet from anywhere while sitting, walking (or driving!) As I was watching the video below, I wondered how useful this will be for health care offices to quickly pull up patient files. Is this something you [...]

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Do You Have These 3 Fears of MD Referrals?

2012-04-20T19:33:39+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals, PI Marketing|Tags: , , , , , , , |

This is a guest post by Dr. Jonathan Walker For most chiropractors, receiving referrals from medical physicians is looked upon with a healthy dose of skepticism. If you’ve been in practice for a long time you likely remember a day when MDs would just as soon refer their patient to a witch doctor as a chiropractor. [...]

How to Correct the 3 Biggest Mistakes in Your Advertising

2012-03-21T09:38:30+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , , , |

Does everyone who calls in for an appoint show up? Do you ever wonder how many new patient appointments are being lost on the first phone call? I frequently get this type of email message... "Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.