Coaching/Strategies

/Coaching/Strategies

Chiropractic Business Tip: Add Product Inventory, Increase Practice Numbers

By | 2013-09-13T18:44:32+00:00 September 13th, 2013|Categories: Coaching/Strategies|Tags: , , , , , , , , , , , , |

Before I transitioned into this position of creating chiropractic marketing products for the chiropractic profession, I owned a successful practice just like many of do.  Even though I've shared my story several times on this blog site, there are always some details that get left out. Before you bounce out of here thinking you've heard this [...]

Comments Off on Chiropractic Business Tip: Add Product Inventory, Increase Practice Numbers

Increase Conversion Rates with Effective Communication Skills

By | 2017-03-22T08:48:57+00:00 June 25th, 2013|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , , , |

Let’s be honest.  You can have an awesome chiropractic office, a warm and friendly staff and your chiropractic techniques can be “off the charts” wonderful, but some patients might never experience your excellent care if they never get past the initial exam or the report of findings. Conversion techniques are not usually discussed here because that [...]

Comments Off on Increase Conversion Rates with Effective Communication Skills

How to Learn Marketing from the Pros

By | 2014-03-03T23:09:49+00:00 April 10th, 2013|Categories: Chiropractic Marketing, Chiropractic Neuropathy Marketing, Coaching/Strategies|Tags: , , , , , |

There's a chiropractic marketing event occurring on April 19-21 in Charlotte, NC, that you don't want to miss. It's called the Hard Hat Zone - Build A Better Practice Event and there are some very good speakers coming to this event, like the expert ad placement specialist Carol Smith. You might remember Carol heads up our [...]

Comments Off on How to Learn Marketing from the Pros

Budgeting and Marketing Tips for The Successful Practice

By | 2013-02-26T20:43:13+00:00 February 26th, 2013|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , |

This, the third installment of this budgeting series, looks at some typical mindsets and marketing issues that come up in the successful practice. In the previous post we looked at how to set up a marketing budget for the struggling practice. As much as I understood the problems of the struggling practice, I was also blessed [...]

Comments Off on Budgeting and Marketing Tips for The Successful Practice

4 Practice Building Success Skills – How Does Your Staff Rate?

By | 2013-01-16T11:01:18+00:00 January 15th, 2013|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

It’s interesting to watch and listen to the staff in a doctor’s office. How they speak to each other, to the patients and how they answer the phones. What many doctors don’t realize is that the patients who are waiting to be seen are also front row spectators to how their staff interacts with patients in [...]

Comments Off on 4 Practice Building Success Skills – How Does Your Staff Rate?

3 Strategies to Add to Your Marketing Calendar for 2013

By | 2012-12-17T18:36:52+00:00 December 17th, 2012|Categories: Chiropractic Marketing, Coaching/Strategies, Internet Marketing, Newspaper ads|Tags: , , , , |

1. Keep What Works, Cancel the Rest One of the most important aspects of marketing is measuring your successes and failures, so you can choose what to keep putting money into. But unfortunately many of us chiros just throw money at all kinds of marketing and don't measure response. And even if we do try to [...]

Comments Off on 3 Strategies to Add to Your Marketing Calendar for 2013

Remembering the Blessing of Chiropractic Care

By | 2012-11-05T16:42:13+00:00 November 5th, 2012|Categories: Coaching/Strategies|

The Thanksgiving holiday is just around the corner. Yet, every month, every day is worthy of our thankfulness.  Yet, in our busyness we fail to remember just how blessed we are. November always brings out the thankfulness in people.  If click on Facebook you may notice that every other person is participating in a "30 days [...]

Comments Off on Remembering the Blessing of Chiropractic Care

Two Different Advertising Methods

By | 2012-08-25T14:54:11+00:00 August 25th, 2012|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , |

There are two major forms of advertising companies use. One is called brand advertising, or "branding". You see this with big companies like Wal-Mart, Coca-Cola, large billion dollar companies that are already known worldwide. One example is the TV commercials these companies run to help put the name or the image in the customer’s head. They [...]

Comments Off on Two Different Advertising Methods

Your Practice, the Fish, and Agassiz

By | 2012-07-24T19:15:35+00:00 July 24th, 2012|Categories: Coaching/Strategies|Tags: , |

Do you ask yourself the really hard questions about your practice? Most chiropractors I talk to do not focus on the details of their business enough. I often hear stuff like, "ROI, what's that?...Oh, my PVA is about 102, but I haven't really sat down with a calculator to figure it exactly!...How much is my lifetime [...]

Comments Off on Your Practice, the Fish, and Agassiz

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.