7 Internal Marketing Strategies Part 1

2008-11-17T09:48:12+00:00Categories: Chiropractic Marketing, Marketing for Referrals|Tags: , , , |

Do you have internal marketing systems in your practice? There are two reasons to do internal marketing: to get more new patients and to keep the ones you have.  I'm not a fan of the "force" your patients to refer kind of marketing. You know, the consultants want you to say "every member of your family [...]

Blogging: Start before your competitors do

2017-03-24T16:01:42+00:00Categories: Chiropractic Marketing, Internet Marketing, Tools|Tags: , , , , , , |

Have you heard of blogging? Blogging is about the most cost effective marketing you can do online. Running a blog is virtually free, it's the fastest way to get you on the front page of Google and you can keep in contact with your patients on a regular basis. Blogging is a way to post articles [...]

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Did This Doctor Get Good Marketing Advice?

2013-04-29T15:33:31+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

Recently a chiropractic office was highlighted on the A&E channel's "We Mean Business" with Bill Rancic. (You may remember Bill from the first season of The Apprentice with Donald Trump). The video might lag a bit and takes awhile to load, but it's well worth the watch, especially the first segment. I think the first segment [...]

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Is Your Marketing Classy AND Effective?

2016-12-12T16:08:14+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , |

In a comment to my last post, Jay said... What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

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What’s Your Biggest Question About Marketing?

2017-03-13T17:50:24+00:00Categories: Chiropractic Marketing|Tags: , , , , , |

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so good. [...]

Chiropractic Marketing And Your Purpose?

2008-10-16T09:33:47+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

What is the purpose of your practice? Is it to help people or to make money? Quite a few chiropractors and even chiropractic gurus beat around the bush on this one. It's often quoted in some "rah-rah" chiropractic seminars that if "you just help the patients the money will follow."  While this quote has truth to [...]

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7 Ways To Win During The Recession Part 2

2008-10-13T19:20:56+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

In my last post, we discussed how you could start preparing for economic change. Today I'll continue with the last 3 steps you can take to win during the recession. 5. Get out of debt. If you've ever had a slow month of collections, you realize how tough carrying debt can be. You're debtors don't care [...]

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7 Ways To Win During The Recession Part 1

2017-03-24T15:57:35+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , |

Whether the economy is really in a recession or not, all the doom and gloom broadcasting 24/7 from the news media makes people panic. While some patients may begin to clinch their wallets a bit tighter, here are some ways you can survive, even thrive during the so called recession. 1. Only use marketing that works [...]

3 Big Mistakes I Made In Marketing My Practice

2008-10-02T09:30:37+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

Do you ever look back and think about the mistakes you made in your business? Do you have wonder how much money those mistakes cost you? In this post, I'm going to cover 3 big mistakes I made early on in marketing my practice. If you're just starting a practice or buying a new practice, you [...]

5 Low Cost Chiropractic Marketing Strategies

2017-03-24T15:55:23+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals|Tags: , , , |

You can either spend money to market your practice, do all your marketing for free (not recommended) or do a combination of both (highly recommended). Here are 7 marketing strategies that that work well and cost little to no money: 1. Send a "stick" letter In the marketing world, campaigns that help people stay with you [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.