Is Your Marketing Classy AND Effective?

2016-12-12T16:08:14+00:00 Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , |

In a comment to my last post, Jay said... What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

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What’s Your Biggest Question About Marketing?

2017-03-13T17:50:24+00:00 Categories: Chiropractic Marketing|Tags: , , , , , |

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so good. [...]

Chiropractic Marketing And Your Purpose?

2008-10-16T09:33:47+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

What is the purpose of your practice? Is it to help people or to make money? Quite a few chiropractors and even chiropractic gurus beat around the bush on this one. It's often quoted in some "rah-rah" chiropractic seminars that if "you just help the patients the money will follow."  While this quote has truth to [...]

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7 Ways To Win During The Recession Part 2

2008-10-13T19:20:56+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

In my last post, we discussed how you could start preparing for economic change. Today I'll continue with the last 3 steps you can take to win during the recession. 5. Get out of debt. If you've ever had a slow month of collections, you realize how tough carrying debt can be. You're debtors don't care [...]

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7 Ways To Win During The Recession Part 1

2017-03-24T15:57:35+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , |

Whether the economy is really in a recession or not, all the doom and gloom broadcasting 24/7 from the news media makes people panic. While some patients may begin to clinch their wallets a bit tighter, here are some ways you can survive, even thrive during the so called recession. 1. Only use marketing that works [...]

3 Big Mistakes I Made In Marketing My Practice

2008-10-02T09:30:37+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

Do you ever look back and think about the mistakes you made in your business? Do you have wonder how much money those mistakes cost you? In this post, I'm going to cover 3 big mistakes I made early on in marketing my practice. If you're just starting a practice or buying a new practice, you [...]

5 Low Cost Chiropractic Marketing Strategies

2017-03-24T15:55:23+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Marketing for Referrals|Tags: , , , |

You can either spend money to market your practice, do all your marketing for free (not recommended) or do a combination of both (highly recommended). Here are 7 marketing strategies that that work well and cost little to no money: 1. Send a "stick" letter In the marketing world, campaigns that help people stay with you [...]

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Who Wants To Beta-Test These Newspaper Ads?

2010-09-23T11:37:37+00:00 Categories: Chiropractic Marketing, Copywriting, Newspaper ads, Tools|Tags: , , , , , |

[This offer has expired and is no longer available.] Over the years of running my practice, I've not been happy with any of the newspaper ads I bought or I received as part of a coaching program. Why? Two reasons: not enough new patients and a low return on investment. After spending the last year and [...]

4 Internet Marketing Strategies For Your Practice

2017-03-24T15:48:36+00:00 Categories: Chiropractic Marketing, Internet Marketing, Tools|Tags: , , , , , , |

Technology has produced new chiropractic marketing techniques in the past 5 years. However, most chiropractors still do not use (or do now know how to properly use) these new strategies to grow their practice. You can be at an advantage if you master these skills before the majority does. Here are four automated marketing tools that [...]

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Chiropractic Websites And Why They Don’t Work

2017-03-24T15:42:18+00:00 Categories: Chiropractic Marketing, Internet Marketing|Tags: , , , |

Do you have a chiropractic website? Does it bring in new patients? Most chiropractors sum up their whole internet marketing plan with one sentence… “I got a website”. These websites might look pretty, have flashy graphics, music, and lots of other cool things, but they don’t even scratch the surface at being an automated chiropractic marketing [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.