Chiropractic Marketing
« Previous EntriesChiropractic Marketing Using Email
Monday, December 1st, 2008Are you using email yet in your chiropractic marketing plan?
As a special blog post today, I’ve included the introduction page of ChiroMarketing Academy’s Lesson 2. In this lesson, we cover how to use email to market your practice for new and existing patients.
“Today, I’m going to show you how to use email to convert more [...]
The Truth About New Patient Marketing
Tuesday, November 25th, 2008What’s the secret to getting new patients, month after month, year after year? How do you set up and run low-cost, high-profit chiropractic marketing plan?
I spent years trying to learn the answers to these questions. I wrote checks totaling in the tens of thousands to ad reps, consultants, and marketing gurus.
What did I learn from [...]
7 Internal Marketing Strategies Part 2
Thursday, November 20th, 2008In my last post we covered the first 4 of seven internal marketing strategies you can put into your practice. In today’s post I cover the next 3, plus an extra bonus strategy. While all 7 of these chiropractic marketing strategies should eventually be implemented for maximum results, you can use any one [...]
7 Internal Marketing Strategies Part 1
Monday, November 17th, 2008Do you have internal marketing systems in your practice? There are two reasons to do internal marketing: to get more new patients and to keep the ones you have. I’m not a fan of the “force” your patients to refer kind of marketing. You know, the consultants want you to say “every member of your [...]
Blogging: Start before your competitors do
Monday, November 3rd, 2008Have you heard of blogging?
Blogging is about the most cost effective marketing you can do online. Running a blog is virtually free, it’s the fastest way to get you on the front page of Google and you can keep in contact with your patients on a regular basis.
Blogging is a way to post articles chronologically [...]
Did This Doctor Get Good Marketing Advice?
Thursday, October 30th, 2008Recently a chiropractic office was highlighted on the A&E channel’s “We Mean Business” with Bill Rancic. (You may remember Bill from the first season of The Apprentice with Donald Trump).
The video might lag a bit and takes awhile to load, but it’s well worth the watch, especially the first segment. I think the first segment [...]
Is Your Marketing Classy AND Effective?
Monday, October 27th, 2008In a comment to my last post, Jay said…
What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]
What’s Your Biggest Question About Marketing?
Monday, October 20th, 2008There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so [...]
Chiropractic Marketing And Your Purpose?
Thursday, October 16th, 2008What is the purpose of your practice? Is it to help people or to make money?
Quite a few chiropractors and even chiropractic gurus beat around the bush on this one. It’s often quoted in some “rah-rah” chiropractic seminars that if “you just help the patients the money will follow.” While this quote has truth to [...]
7 Ways To Win During The Recession Part 2
Monday, October 13th, 2008In my last post, we discussed how you could start preparing for economic change. Today I’ll continue with the last 3 steps you can take to win during the recession.
5. Get out of debt.
If you’ve ever had a slow month of collections, you realize how tough carrying debt can be. You’re debtors don’t care [...]