Some people act like Facebook is the greatest marketing tool ever invented. Others think it is a complete waste of time. So who’s right?
I get quite a bit of feedback from doctors using my chiropractic ads, decompression marketing clients, and friends in the industry. Some of this feedback is used to write better ads and put together tools you can use to get more chiropractic patients.
Also, I will often post feedback here on this blog, so you can use it to grow get new patients right away. So as a blog reader, I want to paste a copy of an email I received Friday.
I thought you might want to know this. For a while now I take a few minutes every week or so and look at my schedule for a few weeks and add those patients to my Facebook. When I think of a patient I haven’t seen in a long time, I try to find them on Facebook and “friend” them. Obviously not all of them are on FB but most are and as far as I know they have all accepted my friend request. Now for the really good part, we are getting patients reactivated with no offers or specials, through this reconnection.
For example, I did a friend request for a husband and wife who hadn’t been in the office for over 4 years. They accepted the friend request and I didn’t hear anything from them. (Most people actually look around my profile and make comments on family pictures or at least send a message to say hi. Some I never hear from.) Anyway, the husband, wife, and 14-year old daughter were rear ended by a semi last Fri. and contacted me through FB. Needless to say, that reconnection, financially alone, is worth $10-15K!
Even better, it’s great to see people I really enjoyed having in the office and they were thrilled to be back. I thought you might want to share this with your clients, if you haven’t already.
Gotta run, have a Blessed weekend!
P.S. It has also increased our referrals! We had 38 new patients last month, not all from FB of course 😉
Okay, I really gotta go this time… Tell all the family hi!
Do you use Facebook as part of your marketing plan? If so, leave a comment below and tell us how.
Find DC Practice Tools on Facebook be sure to click the “like” button while you’re there.