Are you using Facebook in your chiropractic marketing? If not it’s time to consider how this fast growing method of marketing can bring in more quality new patients to your office.
If you’re not generating enough patients through traditional advertising and marketing methods, Facebook chiropractic marketing will help you get more new patients into your practice and give you a competitive advantage over your competition.
Not only are more people online these day, but more and more people are using social media to promote their business, this means more and more people are turning to social media sites like Facebook to find products and services.
Maybe you have noticed that the cost per lead is rising with your current marketing method, are you aware that chiropractic marketing on Facebook can have a much lower cost per lead with a well designed marketing campaign?
Not totally convinced yet…here are some numbers that might help;
Facebook has over 1 billion monthly active users and 600 million active mobile users. Who would have thought Facebook would ever turn out to be the marketing machine it has become? Your current and future patients are already on Facebook, they have been for years. Makes you wonder how many opportunities have you missed as you are reading this post.
Of course having a Facebook page for your practice is the first step , but that presence alone it’s not enough to bring in the new patients into your office. Even if you are frequently posting, that won’t get the phones ringing because Facebook’s page organic reach is only about 6% for a smaller business like a chiropractic practice. In order to gain more exposure to your business facebook page and be seen by your targeted area prospects you will need to use PPC Facebook ads.
Using pay per click (PPC) ads on Facebook yields instant results and it allows you to set specific perimeters so you can target those likely to be your new patients. Also, you will be provided with detailed tracking and reports to help with your ROI stats.
Sounds a lot like GoogleAds doesn’t it? Not quite, there are some distinct differences. Facebook ads are less expensive, lower cost per lead, results are faster because targeting is more precise, which also helps with higher click through ratio and ROI. Also, more people are on mobile devices more hours each day.
But there is a science to this and because you’re life’s work is chiropractic, your time should be spent on building that work, not trying to figure out how to navigate the Facebook marketing game. Fortunately for you there are guys like Hill Robertson who make it their life’s work to know all about online ad campaigns. And because his clients are chiropractors, he has carved out a nice little niche. You might say good for him, but this is really great for you.
Here’s what a couple of his current clients are saying about their Facebook chiropractic marketing experiences;
“I practice in California and I started using Hill Robertson this month and we ran our first Facebook campaign last Thursday and within 24 hours I had 40 people signed up for my Neuropathy workshop. I was blown away at the results! I have never had that kind of response to any other kind of marketing and I only spent $215 dollars on Facebook! I am so happy with results that I plan on marketing other condition as well. I am so grateful and happy for Hill Robertson’s Facebook program and I would recommend it to everyone.” – Dr. Brian Martin, California
“I’ve tried many different people who claimed they were competent in marketing… and I’ve lost a lot of money… Finally, I came across Hill Robertson and I can’t tell you how satisfied I am with him. We’ve got people coming in that I know it’s very easy for me to turn them into patients… I am averaging anywhere between a 4-to-1 and 8-to-1 return on my investment for each seminar… The Return On My Investment Has Been Phenomenal! If you’re struggling at all to get new patients in… and if you’re looking for someone who can deliver what they say, Hill is the guy for you!” – Dr. Roy Picard, Michigan
To find out how chiropractors are bringing in more new patients from Facebook, I recommend you check out: http://