It’s that time of year again…Back to School marketing is in full swing. So what are you waiting for?
This time of year offers chiropractors several opportunities to get out into the community and spread the word about the benefits of chiropractic. Here are just a few that came to mind this morning while enjoying my cup of coffee.
Right now is the perfect time to educate your patients and the community about the risks of backpack injuries.
Rolling backpacks offer a healthier solution for students who must carry large text books to and from class, however there are those who still use the backpacks. I realize that many schools have moved toward the digital age and many schools have gone the route of supplying tablets to their students, but college students still tote books on their backs across campus. Textbooks have not been replaced completely, therefore tossing several large books in a back pack and slinging it over the shoulders puts a lot of strain on the spine. Add bad posture and incorrect positioning of the backpack that can weigh as much as 15 to 20 lbs….can you spell s.u.b.l.u.x.a.t.i.o.n?
What are some signs of injury from carrying a backpack incorrectly? Would you recognize the signs of backpack injuries?
These are great questions to post on your chiropractic website, Facebook page or tweets, if you’re into social media. If not, get a whiteboard set up in your office at the front desk and write those questions. Have some referral cards ready to hand out to your patients when they stop to ask for the answers. You would be amazed how many people don’t know that students can suffer from numbness and tingling in their arms and legs due to lugging a backpack around.
It is also helpful to have posters in and around your office, showing a comparison between the incorrect and the correct way to wear a back pack. Also, have a full backpack in your office so that parents can know what their kids are carrying on their backs, then have the student try on the sample and show both the parent and the child the proper way to wear the backpack. And while I don’t love the idea of clinics and group lectures, this would be one I could get behind.
Bad posture while sitting – If it were possible it would be best to have standing stations instead of desks. I know, it’s not realistic and it is a fact that people have bad posture while standing too. Sitting correctly at a desk is not a skill that is taught in the classroom, however I do know that younger students are told to face forward, feet in front, eyes on the teacher. This is helpful, until they are in older grades and slouching is the cool thing to do.
To help get parents on the path to wellness for their kids, keep them updated on the services your practice can offer their child. For instance, many parents may not realize that their chiropractor can perform a sports physical too. In fact I’ve heard that many schools have a chiropractor on campus during team physical day, where all of the athletes who are on the team will get their physicals done in the field house. And then I’ve been told that schools now have a team chiropractor at the games. Great idea, not only for the chiropractic profession, but for those players who might need immediate attention for an injury.
Full Contact Sports – (Football, Soccer, Basketball, Wrestling, Martial Arts) – For obvious reasons, the students that participate in these sports, should be in for regular adjustments, unfortunately that is not always the case. I really don’t need to go into details as to why these athletes need regular chiropractic visits, but I can tell you that this a great opportunity for chiropractic marketing even if it’s just in your office, which I hope it’s not. Placing a condition specific chiropractic ad in your town newspaper is not only opportunistic, it’s just smart marketing.
What about all the other sports students are involved in?
High Impact Sports – (Tennis, Baseball, Track, Cross Country, Volleyball, Band, Cheer, Drill Team, Gymnastics, Dance, Ballet, Aerobics, Weightlifting) – While physical exercise is important for all people, our culture seems to take sports to a higher level. And while the sports listed above are not listed as contact sports, this does not lessen the level of competition, nor does it lessen the wear and tear on a young person’s joints and spine. At the risk of sounding like a broken record, these students should also be in for regular chiropractic adjustments.
If you already own the Ultimate Chiropractic Ads, use some of those condition specific ads like the numbness and tingling, or headache and modify it for students and young athletes. Get your chiropractic ad in the newspaper while all the back to school ads are pulling readers. Also, talk to your current patients about their kids and explain the importance of chiropractic adjustments for their children.
If you support a charity, this could is a great time to collect school supplies for that charity too.