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So far drbeck has created 325 blog entries.

A Look at the Most Frequently Asked Questions of Last Year

2015-01-26T16:58:02+00:00 Categories: Chiropractic Marketing|Tags: , , , |

With any business there are going to be questions asked repeatedly.  Businesses that have an website, which most do these days, typically have an area on their site just for those frequently asked questions or FAQ's. You won't see this on my blog site because most of our FAQ's come through contact with the support center, [...]

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New Year’s Resolutions, Goals and a Bucket List

2015-01-09T14:42:28+00:00 Categories: Chiropractic Marketing|Tags: , , |

While shopping last week, I overheard a store employee ask another; "what is your New Year's resolution?"   His response was that he didn't do resolutions.  It seems many think the same way.  Over the years, the tradition of resolutions has waned. Instead people are now choosing to set goals.  I think that's great, I'm all [...]

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How to Squeeze More Marketing Out of Your Money

2014-12-20T11:23:47+00:00 Categories: Uncategorized|Tags: , , |

If only it were that easy...right?  Getting more for your money is a skill we wish came more naturally to us.  But there are those who really try to get all they can out of something before moving on to something newer. We live in a instant gratification/disposable world.  We buy it today and want it [...]

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Isn’t Chiropractic Advertising the Same as Chiropractic Marketing?

2014-11-21T19:04:26+00:00 Categories: Chiropractic Marketing, Uncategorized|Tags: , |

I get this question. Not like get it from other people, I mean like;  "I get it".  I understand where it's coming from.  I might have even asked this same question at one time. However I do know there is a difference between advertising and marketing, and I also know why chiropractors would think if you're running [...]

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Avoiding 5 Common Pitfalls in Chiropractic Advertising

2014-10-20T00:17:05+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , |

Aside from creating ads and other marketing tools for the chiropractic profession, one of the perks of what I do is sharing advice and wisdom about how to use those tools here on this site. The do's and don'ts, the ins and outs, the how to's, when, where. It's great to have a collection of chiropractic [...]

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Building a Great Chiropractic Ad

2014-10-11T15:34:31+00:00 Categories: Copywriting, Newspaper ads|Tags: , , , |

We live in an ad saturated world.  Commercials on radio and television have been around for years, and we grew numb to it, until public radio and television appeared. We just had to endure the telethons to raise money for the "ad free" air time. Then came cable television.  Of coarse we had to pay for [...]

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7 Ways to Get Your Direct Mail Marketing Opened and Read

2014-10-06T12:54:55+00:00 Categories: Chiropractic Marketing, Uncategorized|Tags: , , , |

It's all about the packaging. These days you have to be creative when you use mail to advertise your business.  If not, then you risk throwing hundreds of dollars in the trash. The competition is hard to beat too.  Store ads, coupon mailers, service flyers....all better known as junk mail.  Sorry to be so negative, but [...]

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Connecting the Dots in Chiropractic Marketing

2014-10-02T20:20:00+00:00 Categories: Chiropractic Marketing|Tags: , , , |

A few days ago when working on a few Google AdWord campaigns, I noticed there seemed to be a system of gradual steps that had to be completed before setting up these campaigns,  almost like a network of connections.  Think about it, there is always a starting point then several other tasks that have to be [...]

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Are Hastags Really that Important in Social Marketing? #chiropracticmarketing

2014-09-17T17:30:30+00:00 Categories: Chiropractic Marketing, Internet Marketing|Tags: , , , , , , , |

Hashtags. Some find them annoying. Many find them useful. Yes they are overused at times or even misused, but to never use them? I'll reserve judgement on that. Are hashtags really important? Yes they are, but they are also overused and have become more of a way to express a person feelings or state of mind, [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.