About drbeck

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So far drbeck has created 320 blog entries.

Building a Great Chiropractic Ad

By | 2014-10-11T15:34:31+00:00 October 11th, 2014|Categories: Copywriting, Newspaper ads|Tags: , , , |

We live in an ad saturated world.  Commercials on radio and television have been around for years, and we grew numb to it, until public radio and television appeared. We just had to endure the telethons to raise money for the "ad free" air time. Then came cable television.  Of coarse we had to pay for [...]

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7 Ways to Get Your Direct Mail Marketing Opened and Read

By | 2014-10-06T12:54:55+00:00 October 4th, 2014|Categories: Chiropractic Marketing, Uncategorized|Tags: , , , |

It's all about the packaging. These days you have to be creative when you use mail to advertise your business.  If not, then you risk throwing hundreds of dollars in the trash. The competition is hard to beat too.  Store ads, coupon mailers, service flyers....all better known as junk mail.  Sorry to be so negative, but [...]

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Connecting the Dots in Chiropractic Marketing

By | 2014-10-02T20:20:00+00:00 September 27th, 2014|Categories: Chiropractic Marketing|Tags: , , , |

A few days ago when working on a few Google AdWord campaigns, I noticed there seemed to be a system of gradual steps that had to be completed before setting up these campaigns,  almost like a network of connections.  Think about it, there is always a starting point then several other tasks that have to be [...]

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Are Hastags Really that Important in Social Marketing? #chiropracticmarketing

By | 2014-09-17T17:30:30+00:00 September 5th, 2014|Categories: Chiropractic Marketing, Internet Marketing|Tags: , , , , , , , |

Hashtags. Some find them annoying. Many find them useful. Yes they are overused at times or even misused, but to never use them? I'll reserve judgement on that. Are hashtags really important? Yes they are, but they are also overused and have become more of a way to express a person feelings or state of mind, [...]

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Ever Heard of Micro-Chiro Marketing?

By | 2014-10-19T14:48:11+00:00 August 29th, 2014|Categories: Chiropractic Marketing|Tags: , , , , , , |

Ever feel like you are lost in the crowd?  Unseen or forgotten? Easy to do these days. I think it because people are busy, and stressed, stretched and pushed beyond reason. This is only my opinion of course.  An opinion based on observations. By this measure anyone would feel lost.  However my point here is when [...]

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Back to School Marketing Opportunities for Chiropractors

By | 2014-08-16T15:01:47+00:00 August 15th, 2014|Categories: Chiropractic Marketing|Tags: , , |

It's that time of year again...Back to School marketing is in full swing.  So what are you waiting for? This time of year offers chiropractors several opportunities to get out into the community and spread the word about the benefits of chiropractic.  Here are just a few that came to mind this morning while enjoying my [...]

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How to Improve Your Email Marketing

By | 2014-08-25T09:31:15+00:00 July 12th, 2014|Categories: Chiropractic Marketing, Internet Marketing|Tags: , , |

Email marketing might not send hoards of new patients into your practice, but it should definitely be part of your chiropractic marketing. For one thing, emails are much easier to share with others by forwarding or sharing on social media. Here is an interesting statistic for you to consider; "mobile devices drive 66% of email opens" .  Wow, [...]

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3 Ways to Get More Out of Your Chiropractic Ads

By | 2014-06-07T11:29:37+00:00 June 7th, 2014|Categories: Uncategorized|Tags: , , |

If you have used chiropractic ads, you probably already know that not all attempts to pull in new patients with ads alone will yield great results. To further confuse the issue some docs can't keep up with all the new patients their newsprint ads bring in, while others struggle with receiving a phone call in response [...]

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Train and Retrain Your Staff in Marketing 101

By | 2014-05-09T15:38:38+00:00 May 9th, 2014|Categories: Chiropractic Marketing|Tags: , , , , |

Redundancy is not always a bad thing, why do you think refresher courses exist?   Sometimes we need to be reminded of the things that seem obvious, but are often overlooked.  Providing your staff with some marketing 101 training is important, retraining from time to time is essential, but no training is guaranteed missed marketing opportunities. Unfortunately, [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.