Running a chiropractic practice, you may have said or done something in the past that actually hurt your marketing message. We all have at some point. The lesson is to not continue to make these mistakes over and over. In an effort to create a tagline or jingle for their practice, many chiropractors come up with [...]
Do you use email marketing in your chiropractic practice? If not, you should start today. Due to spam filters on free accounts like yahoo, hotmail, etc, not all of it will get through, but since it's free it won't hurt to try. The real key to email marketing is automating it with an autoresponder. You should [...]
Do you know the easiest way to get to the top of the search results on Google? Watch this video to learn how and why you should be using Google Maps.
Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements. 1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone elses), it's not going to get much attention. But if it looks like [...]
In a previous post, I gave 7 strategies for getting more traffic to your chiropractic website. Traffic is a good thing, but converting this traffic to new patients is much more important. It's better to have 10 paying new patients per month, than to have 1000 (non-paying) visitors to your website any month that . Here [...]
Want to increase your new patients each month? It's easy. Simply give each new patient the opportunity to refer a friend or family member. How is this done? Not through pressuring or hounding new patients until they refer. But through gentle persuasion and social proof. You have probably seen in your practice where a new patient [...]
What good is it to have a website if no one is visiting it? Getting traffic to your website is vital for your chiropractic internet marketing plan. Here are 7 methods to drive tons of traffic to your website. #1. Pay Per Click. This refers to the ads you see when searching for keywords on the [...]
Here are 8 free software resources that can help with running and marketing your chiropractic practice. In some cases, you could buy a better paid version, however these work fine for getting started. #1. Gmail http://www.gmail.com There are many things to love about Google's email tool. You can access it from anywhere when traveling. It has [...]
How did your last newspaper ad do? Or yellow page ad? Or any marketing piece? If you ask most Doc's, their answer is based on how many new patients it brought in. No doubt new patients are important. But would you rather have 50 new patients who came in for 1 visit, or 20 new patients [...]
These are x-rays of my son's broken arm. Tuesday, he was "flying" down hill on a razor scooter. He thought everything was going fine. Then all of a sudden, BAM, he crashed into the curb, hitting his knee, head and arm. My wife and I thought he was just bruised up a bit. It would take [...]