Do you have a chiropractic website? Does it bring in new patients? Most chiropractors sum up their whole internet marketing plan with one sentence… “I got a website”. These websites might look pretty, have flashy graphics, music, and lots of other cool things, but they don’t even scratch the surface at being an automated chiropractic marketing [...]
When I first started out in practice, newspaper ads were all very popular. A well known ad "kit" was being sold that contained a handful of advertorial style full page chiropractic ads. These were reported to bring in 60, 80 and even 100 new patients upon running them in a local newspaper. While I never received [...]
It's time for a contest! Post below in the comments why I should choose you to receive a free membership to my upcoming course on chiropractic internet marketing. I will then choose a winner next Tuesday from the comments on this post. I am the only judge, you’re convincing me to pick you as the winner [...]
Have you ever thought about how patients think? When I first started out in practice, I didn't really care what patients thought about their health problems. I was the doctor, and I was just going to tell them the "truth" about what was going on and how to fix it. You can imagine how many patients [...]
Google Adwords should be a part of your chiropractic marketing plan. Adwords are the small ads that run on the right hand side of the page when someone searches on Google. To setup a campaign, go to www.adwords.google.com When asked between a starter or standard edition, choose standard. After choosing your language, you will be asked [...]
Running a chiropractic practice, you may have said or done something in the past that actually hurt your marketing message. We all have at some point. The lesson is to not continue to make these mistakes over and over. In an effort to create a tagline or jingle for their practice, many chiropractors come up with [...]
Do you use email marketing in your chiropractic practice? If not, you should start today. Due to spam filters on free accounts like yahoo, hotmail, etc, not all of it will get through, but since it's free it won't hurt to try. The real key to email marketing is automating it with an autoresponder. You should [...]
Do you know the easiest way to get to the top of the search results on Google? Watch this video to learn how and why you should be using Google Maps.
Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements. 1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone elses), it's not going to get much attention. But if it looks like [...]
In a previous post, I gave 7 strategies for getting more traffic to your chiropractic website. Traffic is a good thing, but converting this traffic to new patients is much more important. It's better to have 10 paying new patients per month, than to have 1000 (non-paying) visitors to your website any month that . Here [...]