About drbeck

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So far drbeck has created 320 blog entries.

Spinal Decompression Marketing Suitable for all Audiences

By | 2018-02-02T13:25:41+00:00 February 2nd, 2018|Categories: Chiropractic Marketing, Decompression Marketing|Tags: , , , , |

Movie trailers have become a staple in the movie going experience.  While most people use television commercials as opportunities to grab a snack, check an email or go to the bathroom, it seems a large number of movie goers including myself, would not dare miss the previews of new movies that will be released or “coming [...]

Why You Should Think Local When it Comes to Print Advertising

By | 2018-02-02T13:46:05+00:00 January 25th, 2018|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , |

If you’ve attended any marketing seminars recently, you’d be forgiven for thinking that good old-fashioned newspaper advertising has ceased to exist. The buzzwords these days (social media, SEO, analytics, link building and all the rest of it) are almost all web based. No-one’s denying that this is all very important stuff. The trouble is, it’s sometimes [...]

The Game Rules of Using Chiropractic Ads

By | 2018-01-15T14:06:06+00:00 January 15th, 2018|Categories: Chiropractic Marketing|Tags: , , , , |

You’ve heard the term; “it’s a crap shoot”?   Meaning; it’s how the dice roll.  There is really no skill involved; no planning, no strategy.  Where the dice land in pure chance, will they land on the numbers you’ve placed your money on?  Who’s to say, it’s all left up to the odds.  When you think about [...]

Changing A Cynical Mindset With Chiropractic Ads

By | 2018-01-08T15:40:24+00:00 January 8th, 2018|Categories: Uncategorized|Tags: , |

In the past I've discussed the issues faced when using chiropractic ads when cynicism and disbelief greet us at every turn. Do I think that we are wasting our time running chiropractic ads when all we’ll be doing is preaching to the converted? Not necessarily. The key to running successful ads is knowing how to deal [...]

The Cost of Ethical Marketing

By | 2016-08-11T09:59:20+00:00 August 11th, 2016|Categories: Chiropractic Marketing|Tags: , |

The windows of a furniture store in a nearby shopping center were painted with words in bold bubble letters; "Going Out of Business" and there is a young man out by the street dancing to tunes blasting through his earphones, twirling a sign that promised huge discounts at that same furniture store. Since I know someone [...]

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So You’re Living the Dream…Now What?

By | 2016-06-29T12:10:32+00:00 June 29th, 2016|Categories: Chiropractic Marketing, Facebook chiropractic marketing|Tags: , , , , , , , , |

You made through school. Set up your practice. You might even have a few patients.  But now what? After the excitement getting four walls and a roof set up to function as a chiropractic business, the celebration, the victory dance, maybe you even had a ribbon cutting ceremony, now it get's real.  The dust settles a [...]

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Great Chiropractic Advertising Begins With Four Principles

By | 2016-06-17T17:46:39+00:00 June 17th, 2016|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , |

Consider all of the advertising people are bombarded with every hour of the day, it seems like more of an assault rather than advertising.  Radio, television and online. Ads on every social media site, blogs, websites, your inbox, the mailbox and even unsolicited texts.  It's like we are overexposed to advertising and yet underexposed to great [...]

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Facebook Marketing For Chiropractors

By | 2016-05-26T16:20:15+00:00 May 26th, 2016|Categories: Chiropractic Marketing, Facebook chiropractic marketing|Tags: , , , |

Want to push your chiropractic marketing into high gear?  If you're not generating enough patients its time to try a new marketing method. It's Proven.... A New Method of bringing in quality new patients from Facebook. Yellow pages are dead and traditional advertising and marketing doesn't work like it use to. Print and Direct mail marketing is slow, expensive and [...]

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The 3 Biggest Things That Stunt Practice Growth

By | 2016-05-05T16:10:53+00:00 May 5th, 2016|Categories: Chiropractic Marketing|Tags: , , , , , , , , , , |

Do you ever find yourself wondering why your practice building efforts aren't working or the growth isn't going as fast as you want it to?   Or maybe patients have stopped coming in as often as they used to.  There are three things that I believe to be very detrimental to any chiropractic practice.  Mind if [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.