(Today’s post is by my colleague Dr. Jonathan Walker, co-creator of PI Marketing Mastery.)
Check out this marketing message from a website I stumbled across recently…
“Don’t rely on focus groups and consumers’ ability to express their opinions about your product, let their minds speak for themselves.
At MindSign Neuromarketing(TM), we look at the subject brain response to your ad, game, speech, or film. We look at how well and how often it engages the areas for attention/emotion/memory/and personal meaning (importance). We also look at how well it activates (good) the brain as a whole. From this data we can tell what your audience was thinking while using your software or watching your content, moment by moment, regardless of what that content is. Were they scared or sleepy, happy or sad? Were they even paying attention? We can show you how your product is affecting the consumer brain even before the consumer is able to say anything about it.”
This comes from the website of a company called MindSign Neuromarketing who uses functional MRI technology to literally read the minds of subjects who are exposed to marketing messages. Functional MRI measures blood flow to the brain, so when a particular region is activated it is easy to measure and record.
Am I the only one who finds this a little scary? Although it seems like something straight out of Star Trek, this type of marketing research is being utilized by corporations such as Unilever and Proctor and Gamble to know exactly what consumers are thinking.
While no chiropractor that I’m aware of has figured out how to read the minds of PI attorneys, you can get close. There are very specific questions that every attorney wants answered, and your goal is to answer these before they even have a chance to ask them.
I recently sat down with a local attorney and explained to him how I understood how difficult it was to build a case with no objective evidence. I told him the battle he faced trying to prove his clients were injured when the treating physicians didn’t provide any objective evidence in the form of diagnostic testing.
I then explained to him that I use very specific x ray and MRI protocols that can uncover ligament damage that is common with most whiplash patients. These ground-breaking imaging techniques can be used to show proof of injury in the dreaded “soft tissue” cases that for years have been nearly impossible for attorneys to win at trial.
Knowing the answer to one of the most pressing questions burning in the minds of PI lawyer instantly made me this attorney’s “go to guy”. At the end of our conversation he said, “I like your office and I’m ready to work with you. I’ll probably be able to send 50-60 cases to you over the next year.”
This stuff really works! Answer the questions before they can ask them and you’ll have attorneys keeping your practice full to capacity with high quality PI referrals.
Discover multiple ways of getting PI patients at:
Yours for more PI patients,
Jonathan Walker, D.C.