Here are 8 free software resources that can help with running and marketing your chiropractic practice. In some cases, you could buy a better paid version, however these work fine for getting started.
#1. Gmail http://www.gmail.com
There are many things to love about Google’s email tool. You can access it from anywhere when traveling. It has one of the best spam filters I have seen (it actually learns). Gmail also has a very effective tagging system to keep your emails organized. I used yahoo for years, but now that I have gmail I realize how clunky yahoo’s email service really is.
#2. Firefox http://www.mozilla.com/en-US/firefox/
Firefox is an internet browser, like Internet Explorer. But Firefox is a free browser constantly being updated by the “open source” movement. I love Firefox. It loads faster. It’s more customizable. You can even change the browser theme or “skins” to your liking. And the add-ons are awesome (over 1000 add-ons with everything from ebay to google toolbars!)
#3. Open Office http://www.openoffice.org
This free program is very similar to Microsoft Office. It has a word processor, database program, spreadsheet, presentation program, and drawing software. It can open up Office documents, create PDF’s from Word documents, and more.
#4. Kompozer http://kompozer.net
Kompozer is an html editing software. It allows you to build your webpages without spending $400 on software. It operates in a normal view too, so you do not have to know html coding to put together webpages.
#5. WordPress http://www.wordpress.org
WordPress is a free software for running a blog or even a normal website. It’s the software I am using here to run this site. Once setup, WordPress is very simple and easy to use. If you can send an email, you can post pages to wordpress.
#6. Google Analytics http://www.google.com/analytics/
Analytics is free when you setup an Adwords account with Google. All you need to do is pay $5, write an ad for Adwords, then turn it off until you are ready to use Adwords (I will be discussing Adwords on this blog later). This gives you access to analytics, which is an awesome tool for tracking everything on your website. You can set goals to see where visitors came from and what % are signing up for your e-newsletter. It will even tell you what geographical area visitors came from down to the city level.
#7. AVG http://free.grisoft.com/
This is a free virus protection software. Everyone needs virus protection on their computers. This software runs much better than Norton and McAfee, and doesn’t slow down your internet connection.
#8. Skype http://www.skype.com
Skype is a free calling service that works through your computer. You can can call another Skype user for free. You can call landlines and cell phones for a small monthly fee. This works great with other software for recording your insurance verifications. You can also get a Skype In number which is portable to anywhere in the world.