Today I was reviewing the practice stats of a Decompression Marketing Elite client and noticed that this client was doing exceptionally well with internet marketing, getting a whopping 1873% return! The internet is one of the most cost effective ways to market your practice. There is at least a billion people using the internet in the world. And it’s growing more and more every day.
At this point, it’s not a matter of if you should be marketing online, but simply how you should be marketing online. But where do you start? What works for chiropractors?
There are literally thousands of different ways to market your practice online. But not all of them will bring you a return on your time or money spent. Some are frankly a complete waste of your time, no matter what anyone tells you.
Let’s take Google for example…
On the Google search engine there are only 21 slots on the results page (11 paid, 10 organic) for keywords. And we all know you gotta be in the top 5 listings are you are going to be overlooked. How do you go about getting in the top 5 listings?
Some “web site experts” are still claiming you’ve gotta have good meta tags, and they’ll gladly do that for you at the low price of $1000. Most chiropractors don’t have a clue what meta tags are (why should they) so this geeky language makes the “expert” sound like he knows what he’s doing.
The problem is that on a scale of 1 to 10, 10 being the most important components of your website, meta tags are about a .05. Which means you could leave meta tags out and still be at the #1 spot if you did everything else right. Meta tags were hugely important in 1998, but in today’s world they are simply minor in comparison to other components.
So as you can see, there’s a ton of information to sort through and learn. The problem is you have very little time to do it. And neither do I. This is why I have developed easy to use tools for internet marketing, as well as found great services that can save you time and money.
Here’s a list of some great internet marketing resources you can use. One is my own and the others are people and businesses that I’ve dealt with in various ways in the past, meaning they can be trusted.
Chiropractic Marketing Web – A fully automated new patient internet generator that includes email, videos, blogs, a system where all your online social networking is done for you each month…. and more.
Aweber Email System – The best email system on the internet.
ChiroMarketing Academy – My membership site on how to lessons on internet marketing, print marketing, conversion and more.
Leave a comment below and tell us if internet marketing has worked well for your practice.