Today I was reviewing the practice stats of a Decompression Marketing Elite client and noticed that this client was doing exceptionally well with internet marketing, getting a whopping 1873% return! The internet is one of the most cost effective ways to market your practice. There is at least a billion people using the internet in the world. And it’s growing more and more every day.
At this point, it’s not a matter of if you should be marketing online, but simply how you should be marketing online. But where do you start? What works for chiropractors?
There are literally thousands of different ways to market your practice online. But not all of them will bring you a return on your time or money spent. Some are frankly a complete waste of your time, no matter what anyone tells you.
Let’s take Google for example…
On the Google search engine there are only 21 slots on the results page (11 paid, 10 organic) for keywords. And we all know you gotta be in the top 5 listings are you are going to be overlooked. How do you go about getting in the top 5 listings?
Some “web site experts” are still claiming you’ve gotta have good meta tags, and they’ll gladly do that for you at the low price of $1000. Most chiropractors don’t have a clue what meta tags are (why should they) so this geeky language makes the “expert” sound like he knows what he’s doing.
The problem is that on a scale of 1 to 10, 10 being the most important components of your website, meta tags are about a .05. Which means you could leave meta tags out and still be at the #1 spot if you did everything else right. Meta tags were hugely important in 1998, but in today’s world they are simply minor in comparison to other components.
So as you can see, there’s a ton of information to sort through and learn. The problem is you have very little time to do it. And neither do I. This is why I have developed easy to use tools for internet marketing, as well as found great services that can save you time and money.
Here’s a list of some great internet marketing resources you can use. Most are chiropractic specific. A couple are my own and the others are people I’ve dealt with in various ways in the past, meaning they can be trusted.
ChiroPatients Online – My own niche specific done-for-you website, blog and Google Adwords automated system.
Complete Internet Marketing System – A fully automated new patient internet generator that includes email, videos, blogs and more.
Automated Social Networking – A system where all your online social networking is done for you each month.
Customized Twitter Backgrounds – Semmy has the lowest prices on high quality Twitter backgrounds.
Aweber Email System – The best email system on the internet.
ChiroMarketing Academy – My membership site on how to lessons on internet marketing, print marketing, conversion and more.
Leave a comment below and tell us if internet marketing has worked well for your practice.
July 12, 2010 at 4:45 pm
I have to say that over the last few years I’ve had less and less new patients through Yellow Pages, and more and more through Google. I’m not sure about ppc though.
July 13, 2010 at 9:33 am
Google is a necessity in practice… and most can be done for free. I have used a couple of the services listed above. Few good, most not worth the expense when you can do it all yourself with proper guidance… and by my experience much better results than what those services get results of.
As chris mentioned on his comment…. I have found pay per click (PPC) a total waste. Almost 99% of my leads from the internet come from non ppc. PPC is just a huge expense that keeps building and I’ve had chiropractic marketing “pros” do it for me with no results with their response…. they don’t know why.
July 18, 2010 at 11:18 am
Every time i read one of your articles it fires me up! Keep them coming! Thanks!
July 18, 2010 at 11:19 am
Any blogging service better than the others?
July 18, 2010 at 2:11 pm
I haven’t found any good services specifically for chiropractic blogging. We’ve incorporated it into our ChiropatientsOnline.com program, but it’s more than just a blog.
July 20, 2010 at 10:57 am
One of the things I have tried with success is real time blogging. A patient came in with an MRI report that she didn’t understand. I broke it down for her into readable pieces, then that night, I blogged about it. I sent her a link to the blog post and she was quite impressed.
Anytime we update our blog we share it on Facebook and watch the traffic run up. Has it brought me a ton of patients, no, but for sure the patients that I have love reading it.