5 Ways to Boost Your Website Ranking

1. Get More Links
The number of incoming links to your website makes a big difference in where your website ranks with the big search engines like Google, Yahoo, and Bing. Links to your website are a way of measuring its authority in the industry. The big question often debated by SEO gurus is whether it’s the quality or the quantity? I would say both. Two years ago, Google appeared to put more weight on link quality (how important is the website, where your link is found). But with the new Panda update, it appears quantity is once again a big factor.

Here are three easy strategies to get good links:

A. Provide guest posts on other people’s websites, which includes a bio of you and a link back to your website.
B. Visit other blogs and leave comments, making sure to give your website link when asked in the comment box.
C. Register at popular forums, making use of the website links offered in your signature and profile features.

2. Increase the Content on Your Website.

The more pages of good content you have, the higher your rank will be. When Google comes to your website, do they see it as a massive university library for your subject, or is it more like a toddler’s bookshelf? Two factors to keep in mind with content is the number of words on a page and the total number of pages on your website. Every time you post a new article to your blog, you build a new page on your site. 500-700 word articles work best for good content. But any words on a page is better than nothing. Obviously you want the content to be readable, not just gobbledygook spit out by a software program (this will actually penalize your website.)

3. Make Sure Your Keyword is Mentioned

A keyword is simply the words or phrases people are typing in to find your business. For most of you, that will be “your town + chiropractor” or “your town + spinal decompression”. Other examples of keywords are “neuropathy treatment”, “sciatica help” and “back pain”. If you live in MyTown, USA, how often is “MyTown Chiropractor” mentioned on your website?

Now you can overdo this. If you’re keyword is mentioned too often, that’s called keyword stuffing. And it will cause your site to be penalized. So make sure your keyword occurs naturally in your articles and website.

4. Use Content Management Software

This sounds a lot more technical than it is. The most popular and common website software nowadays is called WordPress (WP). Many of my websites use this software. Originally it was designed for blogs, but not any type of website can use it.It makes pages out of our content, categorizes them and has tons of plugins to easily customize your site. WordPress is highly favored by search engines too!

The best thing about WP is that it is extremely easy to use once set up. I don’t recommend you set it up, so have someone else do that. We do this for a limited number of clients with our Chiropractic Website program.

http://chiropracticmarketingweb.com

5. Included Contacts Us, About, and Privacy Pages

The big search engines want to make sure you are a real business and that customers have a way of contacting you. This contact page should have a Google Places map in addition to your address and phone numbers. You should also have a page on your site that gives a bio of yourself: where you went to school, special services you offer, why you do what you do, etc. I’ve also heard that Google likes to see a privacy policy somewhere on your site, describing how you will protect your users.

Other “legal type” pages that you often see may be needed are Terms of Use, Warranties and Earnings Disclaimer. Your business may not need all of these, but ask an intellectual property attorney, as I am not qualified to tell you one way or the other on legal matters.

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By | 2013-08-16T17:06:38+00:00 November 18th, 2011|Categories: Internet Marketing|Tags: , , , , , |3 Comments

3 Comments

  1. Think I would be remiss if I were to not leave a comment!!! Thanks Dr. Beck.

  2. Great insight, Mike. Following these 5 tips can easily create a Google boost for any chiropractic website. I noticed the same thing about Panda, too. Many actually miss #5, as in adding the contact info, TOS, and PP the right way.

    This is a big reason many have been slapped from Adwords. Their site does not appear totally legit in the eyes of Google.

  3. Dr Beck,

    Thanks for the insight. It is always my dilema whether to throw money into the possible black hole of SEO with a magical promise of patients flooding through my door.
    I read with interest everything you put forward and it gives me thought for developing the business as a whole.

    Thanks

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