The word habitual defined is: done or doing constantly or as a habit; regular; usual; practicing, or acting in some manner by force of habit; of the nature of habit; by or resulting habit.
We all have habits; some good, some bad. I have habit of checking to make sure the front door is locked every night. You could say I am habitual in doing that because I don’t think about it, I just do it as part of my nightly routine.
Are you a habitual marketer? Let me ask it another way; do you have a habit of marketing?
Before you say yes, let me clarify; one or two chiropractic ads placed in a community newspaper over a span of 3 or 4 months will not qualify you as a habitual marketer.
If we are to take the definition of habitual literally, this would mean doing something more than a few times over a span of days, weeks or months. While it’s true that habits are formed by doing a specific task over and over again until you can do that task in your sleep, nothing you do on a regular basis is considered a habit, they are just things we all do.
For instance, you go to work, drive, eat, sleep and hopefully bathe on a regular basis. Okay, so you place your chiropractic ads in the paper a couple of times a month for a few months, so what? This isn’t a habit, it’s just something you do, and not even because you have or want to. I mean you have to eat, sleep, work and bathe or you deal with hunger, exhaustion, being broke and stinky.
No, to become a habitual marketer you have to have a plan and then you must consistently and purposely work that plan until it becomes a habit. And I don’t mean in a compulsive way, although your family and friends might consider your marketing habits a bit crazy, but when your numbers begin to climb…well then you can have the last laugh.
To those of you I have offended, you know who I’m talking about; those of you who I described as placing a few chiropractic ads every so often over a span of time, I apologize. But on a positive note, you are one step closer. Meaning, if you’ve started marketing, regardless of the consistency, you are on the right track. It’s just now you have to make it a habit.
You might be wondering what this looks like, so I’ve put together a list of 5 signs of a habitual marketer. After reading through the list, do a self assessment and see where you sit. It’s possible you might be closer to habitual than you know but then again there is always room for improvement.
Habitual marketers have;
#1 -marketing calenders that are filled out for the year and they are typically planning and setting dates for marketing campaigns and events up to 12 months ahead of present day.
#2 – multiple campaigns going simultaneously. This would include all print advertising, newspaper, newsletters, direct mail marketing, email marketing, AdWords, Facebook Ads, radio ads, television ads, blogging, etc.
#3 – a responsive and interactive chiropractic website/blog with an email capture. One that all marketing campaigns are linked and funneled to. And it needs to be mobile friendly or you’re loosing out on a huge number of people who do everything via their phone.
#4 – a very extensive online presence in social networking. Including but not limited to; a Facebook business page, Google+ and Google local listings, Twitter, Instagram and yes…even Pinterest and Tumbler.
#5 – outsource systems in place to delegate most of these tasks, because no one person can do it all.
If you are currently spinning all these marketing plates and running a chiropractic practice, then there is most likely an area of your life that is suffering. Whether it be personal, as in your home life, family, faith, health, or your business, as in your practice, your staff and your patients.
So how did you fare? On a scale of 1 – 10; 1 being “no marketing” to 10 being “habitual”, where do you sit?