Neuropathy is a growing problem in the world today. More and more people are developing the symptoms of numbness, tingling, and nerve pain in their extremities.
Are you prepared to help the patients in this specific health niche?
Before jumping in head first, I suggest you give some thought to how you will be getting the patients in and treating them.
I recommend the following 3 steps:
#1. Have a treatment system in place.
If you’re going to be bringing in new patients who suffer with neuropathy, then you should give some thought as to how they should be treated.
There are varying levels of treatment out there that chiropractors use for neuropathy. Some just adjust and do therapy. Others have very advanced treatment systems. It’s a mistake to think you cannot see neuropathy patients at all unless you have a very detailed plan. But a detailed plan can help tremendously in getting better results with your patients. The treatment plan I recommend is called NeuropathyDr, developed by Dr. John Hayes.
#2. Use neuropathy specific ads
New patients that come in to your office from a neuropathy-specific newspaper ad are much easier to convert than patients from other sources. In fact, I would rate them just below a referral patient (with some conditions like neuropathy, decompression and fibromyalgia, maybe even above a referral patient) when it comes to quality. The most important thing you want when it comes to newspaper ads is diversity. You don’t want just one newspaper ad. In addition to the neuropathy ad you are receiving each month, I would recommend at least 2 other ads throughout the month (assuming your newspaper is large enough.)
Just like you should never rely on just one type of new patient marketing, you should never rely on just one type of newspaper ads. (This was the problem with a popular newspaper ad kit released years ago.) The other thing I want to mention about running newspaper ads is you must measure your ROI and pick good papers to run in. I go into great detail in my manuals that come with the Ultimate Chiropractic Ads, so I won’t belabor the point here. But if you have a great ad, it won’t do you any good if no one is seeing it or you are overpaying to run it. To get some new neuropathy ads I have written, check out: The Ultimate Ad Club.
#3. Put a Neuropathy webpage up.
Your website is your face to the community. It’s the new yellow page ad. Whatever is on your website is what people think you do.
I recommend you have a page on your website devoted to educating the neuropathy patient on how you can help them and what you do in your office. If you begin to see success and have a large percentage of your practice focusing on neuropathy, you should consider setting up a separate website where neuropathy is mentioned. These webpages shouldn’t just be about education, but should also include an offer for a consultation and exam.
If you begin this week focusing on these 3 tips, you’ll find your practice growing quickly with neuropathy patients. Try them and let me know how it goes.