I was in a rather extremist coaching group years ago. This coach did all he could to keep you under his sphere of influence. Advice from outside experts was strictly prohibited. This made his clients think there was only one place to find all great knowledge in the world…him of course!
Since I prefer to learn from a “multitude of counselors”, we didn’t get along too well at times. One day I woke up and left the group, later realizing this group was more like a cult than a coaching group.
Today, there are still many consulting groups that try to keep their clients in a secluded world.
But with the invention of the internet, it’s getting harder and harder to do.
On top of that, a new generation of chiropractic coaches and consultants have arisen that enjoy sharing ideas and products with their clients. This new “breed” of consultants realize something very important…
By recommending other products, their clients will do even better with their coaching and products as well.
(In fact, many of your reading this now may have been referred here by another chiropractic coach or consultant.)
With that said, here are 5 websites I recommend you check out…
Chiropractic Secret Society
Chris Burfield has created a Facebook-type site for chiropractors. It also includes a chiropractors-only forum, where already some great discussions are going on. And here’s the best thing…this site is it’s 100% free! Simply create a username and password and you’ll have access to a community of chiropractors discussing ideas on marketing, conversion, patient education, and more.
DC Income
Here Dr. Matthew Loop lays out how to effectively use Facebook, Twitter, and other social media sites for marketing your chiropractic office. He even includes videos on his site showing you what he’s currently doing with social media.
The Ultimate Teacher Appreciation Program
Learn how to easily get more new patients from local schools…so easy even your staff or marketing director can do it.
Instant Influencer
Great place to learn how you can quickly become an “instant influencer” in your community for chiropractic. Learn how my friend Billy Sticker wrote, designed and published his book for under $200.00! Now he’s showing chiropractors how to do the same.
Next Generation Chiropractor
In this informative article, Dr. MacNamara shows you 5 ways to reach your local community through chiropractic marketing. I’ve met Dr. Mac in person and heard him speak. He’s a great communicator.
August 31, 2009 at 3:04 pm
Dr. Beck,
I am the wife of a chiropractor. We have had our run ins with chiropractic management groups etc. and I have been seriously disappointed. As the wife of a chiropractor, I get to see how all these doctors gravitate and depend on these management companies. And for what! My husband is FINALLY agreeing with me – we don’t need them. We’ve been burned by two already. And I have to say, we’re pretty fast paced. He is very likeable and I am very experienced with running an office. So we should be on top, right? WRONG! I have tons of senior level office experience and these companies focus literally on the most ridiculous things. Scripts, scripts, setups, how the CA is supposed to speak, look, and respond. Are you kidding me? This is what we’ve been paying thousands of dollars for – to be told how I’m supposed to answer a telephone? I want to know about HIPAA as it relates to chiropractic, the best billing procedures out there, billing codes we’re not billing, insurance education, MARKETING, INTERNET-MARKETING, the best resources for this kind of business, how to maximize our revenue while still maintaining excellent patient care. Now, I don’t know that you touch on all those topics, but I REALLY like your website. Everything I’ve been argueing with my poor husband about not getting from these management companies – I’m getting from reading your blogs for FREE!!!!! Been reading for the last year and finally convinced my husband that the other stuff aint workin’! When our business dropped to grossing only $6500 for the month, with overhead at over $4000, that’s when we said ENOUGH!!!!! We’re joining your ChiroMarketing Academy. We’re going to order the Ads very soon and we’re following your lead. I love that you are so up to date, so fast, so innovative and provide everything right here for us. THANK YOU! This is going to be the last month our business every suffers again. I am saying this with the utmost confidence because everything that I think we need in marketing and resources in RIGHT HERE. I’m very confident and I’m very excited. There is not a doubt in my mind about following you. I knew we should have done this one year ago.
Sincerely,
Anonymous
August 31, 2009 at 3:11 pm
Dr. Beck,
I just want to thank you for including me in your list. I’m honored and humbled. My sincere passion is to help as many chiropractors as possible prosper and thrive through the use of social media. If I can be of service to any of your readers, just let me know.
In the meantime, keep true to your excellence in product and services! You ARE making a difference!!
Sincerely,
Dr. MacNamara