Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements.
1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone else’s), it’s not going to get much attention. But if it looks like an article (advertorial), it will look different than an ad, and people will read it more often. Advertorial’s have been proven to pull in new patients faster and have a higher ROI than standard display ads.
2) Even if you run an advertorial, all the other chiropractors have the same one and run it like crazy. This quickly decreases your response and within months it’s not worth running the ad. You know the one. Everyone bought that kit a few years ago. “A Doctor’s Confession To The Town of…”
To solve this problem in my practice, I studied copywriting for years, so I could write my own copy and ads. Ads that aren’t hypey and fake.
I planned to release a set of newspaper ads for chiropractors this summer, but due to other marketing projects that have come up, it looks like this will be delayed until later this year.
But I wanted to let a few doctors try one of my best ads and give me feedback. I selected my recent sciatica/low back pain (half page) ad which made me $8,000 the last time it ran. And that was in a tiny little paper that is free and gets mailed to people.
You can pick up this ad in the next 48hrs in Celebration of July 4 for only $99. All you have to do is let me know how it works. And after 6 months of trying it, if you aren’t happy, I’ll refund your money.
I will even customize it for you by putting in your practice info, picture, etc. Most copywriters would charge $500-$1000 for this type of work. You’ll also get recommendations on how and when you should run it.
Click here (link removed due to expiration) for the secure order page and pick up the half page newspaper ad. Then I’ll email you to get your information for customizing the ad.
Monday at noon CST I’ll pull down link, so get it before then. You’re not likely to see this opportunity again before 2009.
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