Technology has produced new chiropractic marketing techniques in the past 5 years. However, most chiropractors still do not use (or do now know how to properly use) these new strategies to grow their practice. You can be at an advantage if you master these skills before the majority does. Here are four automated marketing tools that can drastically grow your practice.
#1. Pay Per Click. You can use major search engines like Google, Yahoo, and MSN to drive people to your website . This can be done by running ads on their pay per click advertising. These ads will show up when someone searches for related keywords you have previously chosen. For example, someone may search for “chiropractor in YourTown”, and your ad would come up on the top and right side of the search page. Where you come up depends on many factors including the bid price of your ad. A note on this: many companies will approach you offering to provide this service for you. Make sure you know enough about it to tell if they are doing a good job or robbing you blind.
#2. Blogs. One of the fastest and easiest ways to rank higher in the search engines is to set up a blog. A blog stands for a “web log”. and is very simple to use. If you can send an email, you can post to a blog. Blogs are known for being updated regularly. In fact many people think of blogs as an online journal. While blogs started out as journals, business owners are finding out that blogs can greatly increase their free traffic. Google particularly loves blogs because you are adding fresh content regularly. And they want to provide their users with the best content on their search engine.
#3. Email Autoresponders. No matter how good your website is, most visitors will not take action right away . There are many reasons why this is the case: they don’t trust you, it’s not the right time, they don’t believe you can really help with “their” problem, etc. What you need is a way to “educate” them on how you can help them, and gain some rapport with them over time. This can be done by sending them and email every few days for 2-3 weeks showing them you are truly an expert on their problem and gaining their trust as well.
To make this work, you need an email opt-in form where you simply ask for their name and email, in exchange for some valuable information. Maybe you offer them a free article on back pain, or fibromyalgia. Then, using an email autoresponder, you can send out prewritten emails in a series every few days to educate them on how you could help with their problem. This has proven to increase conversions on websites.
#4. Video and Audio. Most people have high speed internet connections. You can take advantage of this by posting videos or audios to your website or blog. All you need is a handheld digital camera and you can upload a quick video to your site. I recommend educational type videos on specific problems or symptoms the patients are interested in. You should also get a few patient testimonials on video or audio put them on your website so you have more social proof. Occasional fun videos of you and your family also work well to build positive relationships with your current patients.