I’d be shocked if a doc told me that he didn’t have a Facebook page or a Twitter page or both. Here’s what I wouldn’t be shocked about; if a doc has all his or her social media basis covered but doesn’t utilize them. In fact, my support team follows quite a few chiropractors and their pages, they can confirm that many docs have their pages established, but they are under used and if they are active they are not being used to their greatest potential.
As you know already, chiropractic marketing now goes way beyond print ads and chiropractic websites. Social media may have it’s ups and downs, but it’s here to stay. What platform you chose to chat it up and network with your friends and followers, is up to you, but if you haven’t set up page somewhere I would strongly encourage you to do so.
Although I don’t claim to know a lot about social media myself, I can tell you that your efforts on social media will be wasted if you are not armed with some facts regarding how individuals utilize Facebook and Twitter. Prior to posting anything else on either platform, read these statistics below — then use these ideas for getting the most out of your time spent on social media.
Ideal days to post: The best days differ by industry, yet the weekends — particularly Sundays — are the best. Engagement with posts is 14.5% greater on the weekend. Wednesday includes the worst day, with engagement 7.4% under average.
Ideal times to post: Do not post when individuals are working. Posting in between 8 p.m. – 7 a.m. will generate 14% greater engagement than posting within normal business hours.
Post frequency: Post one time or two times a day and you’ll see a 19% greater engagement rate. But, do not post more than 7 times a week. Post two times a day on weekends, and one time on Thursday, Tuesday and Monday in order to take advantage of the best posting days.
Length: A post that has eighty characters or less receives 23% greater engagement than a longer post. Keep updates to the point and brief. Also, post photos. People are more apt to share a photo, shares create traffic back to your page.
Emoticons: These may serve to humanize your chiropractic business brand. Posts using emoticons have up to a fifty-seven percent greater ‘like’ rate.
Commenting: Asking questions generate an average of ninety-two percent more interaction than merely making statements. Create a ‘caption this’ on a photo and fill-in-the-blank postings to interact with more patients.
Call to action: Include calls to action within your posts to increase interaction. As you ask your fans to comment on, like or share a post, their response rate may be more than 3 times greater than if you do not.
Promoting Services & Events: If you offer special services such as Massage Therapy, Acupuncture or Weight Loss programs, posting this on Facebook is a great way to get the word out to those who follow your page. Don’t forget those other promotions like refer a friend, canned food drives or patient appreciation days. Add a nice picture and encourage people to share with their friends.
Ideal posting days: Stick with the weekends, in general, yet Twitter differs more by industry than posting to Facebook does. For instance, chiropractors ought to focus their efforts on Thursdays and Saturdays whereas entertainment-based companies ought to concentrate on Mondays and Sundays.
Ideal posting times: While you ought to post in the evening on Facebook, hang out with Twitter in the daytime. Tweets sent in between 8 a.m. to 7 p.m. receive thirty percent greater interaction than the ones sent from 8 p.m. to 7 a.m.
Post frequency: The more tweets you tweet, the lower the interaction. After 4 tweets a day, interaction rates significantly drop, and people who tweet just one time per day possess a 120% greater interaction rate than other ones.
Length: Twitter will already limit you to 140 characters, yet that is too many. Tweets that have under100 characters will command a 17% greater interaction rate than a longer missive.
Links: As you include your link within a tweet, it will stand an 86% greater opportunity of becoming retweeted.
Hashtags: A tweet that has a hashtag receives 2 times more interaction than the ones without them. But, limit hashtag use to 1 or 2 per tweet.
Requests for retweets: As you request retweets, the odds of them really occurring are twelve times greater than if you do not. Furthermore, spell out ‘retweet’, as ‘RT’ does not work as well.
Now that you know, will you use these social media site more for your chiropractic marketing?