In the business world you never know who will thrive and who will barely survive. Businesses with large bank rolls often find themselves closing their doors in areas that should have been ripe with consumers, but all too often the “perfect area” isn’t so perfect for that particular business. Sometimes circumstances and little good fortune gives one business abundant resources while another is left to move forward but at a much slower pace.
Does that mean one is more successful than the other? I suppose it’s all in how you measure success.
The Oklahoma land rush of 1889 is an epic event in American history. What is interesting about this event is that there were 2 million acres of land up for grabs and there were about 50,000 people ready to rush in and claim a piece of land to call home. That’s a lot of land and the odds of securing a parcel of land looked pretty good. In one day towns that never existed where suddenly a reality.
Another fascinating fact about this event was how quickly the towns were established, and while Rome might not have been built in a day, the towns of Oklahoma City and Guthrie were established in half a day and by the end of that day, Guthrie had streets formed, town lots had been measured off and the formation of a municipal government was underway.
Sounds like a success story in the making doesn’t it?
However, Oklahoma City supported five banks and six newspapers within the first month! They seemed to be on their way to building a thriving city too.
Much can be said about man and his ability to get things done with the right motivation. And after all what is more motivating than the opportunity to build a new life on your own piece of property in a community you helped establish?
Same is true for business owners today, take the new chiropractic graduate. I know everyone remembers securing the property that was to be their first practice. Wouldn’t you agree that no one is more motivated than a new chiropractor with student loans to be paid, a new lease with rent coming due and equipment to buy?
How does one know if their new practice will thrive or barely get by? You don’t and you certainly can’t forecast your practice success based on how another chiropractor’s practice is doing, because like I said earlier, circumstances change and what once seemed like a sure thing can change. But that doesn’t necessarily mean your practice is doomed to fail, it just means your practice might thrive at a different pace.
Everyone knows what Oklahoma City is today, it’s the capital of Oklahoma and that it’s a pretty large city; in fact the population is well over 500,000 and when you include the outlying areas that number goes to over 1 million people.
What ever became of Guthrie, Oklahoma?
It’s still there, it’s the county seat for Logan County, and nowhere near the size of OKC, as far as population goes it’s still at about 10,000 citizens more or less. That’s the same about amount of people that settled there on that day in 1889.
Did you know that Guthrie was the first capital of Oklahoma?
While OKC has many businesses, industry, and attractions; Guthrie didn’t do too badly. It’s now a national historic landmark. Once known as the “Queen of the Prairie”, Guthrie has managed to keep its historic architecture well preserved, thus creating a thriving tourist industry.
Did Guthrie fail? Not at all.
So why did Oklahoma City grow to its size and eventually become the state capital? Did it have better marketing? Maybe, but they also had a lot of good fortune. The railroad, a little road called Route 66, big industries landed there and then…oil. It’s no wonder OKC did so well.
I guess some could say that one town thrived and the other one just barely survived, but I like to think that they’re both successful.
Your practice size is not what matters; it’s what you’ve made of what you have. Marketing to grow your practice is crucial in any size practice.
Are you marketing consistently?
Don’t get sidetracked by those whose chiropractic marketing brings in scores of new patients while your marketing efforts bring in fewer new patients. You have to remember that consistent marketing produces a continuous flow of new patients and steady growth over time can be just as, if not more profitable.