3 Steps to Convert Phone Calls to Paying Patients

2012-06-29T11:08:03+00:00Categories: Chiropractic Marketing, Coaching/Strategies|

In my last post, I looked at the 7 Principles of the Report of Findings. But the report is not the first step in new patient flow. The first step is actually scheduling the patient for their first appointment. And even before they call there is marketing going on which urges them to call in the [...]

Comments Off on 3 Steps to Convert Phone Calls to Paying Patients

7 Principles of the Report of Findings

2012-06-19T17:37:32+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , |

How's your Report of Findings (ROF) working for you? One of the most important visits a patient can make to your office is the report of findings visit. Some practices give a report on the first visit. Most probably give it on the second visit. Some even do it on a third or fourth visit. A [...]

Comments Off on 7 Principles of the Report of Findings

The 100 Ways to Get 1 New Patient Fallacy

2012-06-10T21:30:47+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Decompression Marketing|Tags: , |

I've heard it repeated many places in chiropractic that "I'd rather have 100 ways to get 1 new patient than 1 way to get 100 new patients." This suffers from the "either-or" fallacy (also known as the false dilemma or false dichotomy). In logic, a fallacy is a misconception from incorrect reasoning. The Either-Or fallacy "involves [...]

Comments Off on The 100 Ways to Get 1 New Patient Fallacy

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.