Archive | July, 2011

The Surprising Truth About What Motivates Us

July 28, 2011

2 Comments

pinit fg en rect gray 20 The Surprising Truth About What Motivates Us

It is very likely that everything you’ve been taught about what motivates people is wrong. In this video you’ll see why giving a bonus to your staff based on money alone is not motivating them. In addition I recommend you ask how these concepts can be used to motivate yourself to achieve your goals this year.

I can attest that the 2 motivations Pink gives at the end of the video have worked tremendously well for my productivity.

To learn more, check out Danial Pink’s book Drive: The Surprising Truth About What Motivates Us

Continue reading...

If A Tree Falls In the Woods…Will Chiropractors Hear It?

July 18, 2011

1 Comment

pinit fg en rect gray 20 If A Tree Falls In the Woods...Will Chiropractors Hear It?

tree 300x214 If A Tree Falls In the Woods...Will Chiropractors Hear It?It was a hot, sunny July 4th weekend in the Texas hill country. Thankfully there was a slight breeze, but not much help when the thermometer is near 100.

After returning home from church, I was reading on the couch when I heard a loud cracking sound outside. At first, I thought it was my air conditioning unit falling apart. Great! It’s gonna be a hot afternoon now! But then the sound was gone so fast, I thought maybe it was only the wind,

Then about an hour later my daughter took the dog for a walk and nearly fell over this tree in the front yard. She ran saying “Daddy, this huge tree just fell in our yard!” I thought she must have been exaggerating, as some of the females in our house are prone to do.

But sure enough, a huge post oak, over 40 feet tall and with a trunk bigger than my waist, had cracked and fallen in the front yard.

july 2011 015 300x200 If A Tree Falls In the Woods...Will Chiropractors Hear It?The very tree that my little children had been playing under just the previous day. Next to this tree, another one exactly like it shades our picnic table and holds up a swing for the kids.

Why did the tree fall?

It was perfectly healthy. No disease. No bugs inside. Sure we’re in the worst drought in Texas history right now, but this tree had green leaves and was thriving.And it’s not like we’ve had any hurricane winds lately.

There was absolutely no outward sign this tree would fall over.

Yet once it fell, you could see what the cause of death really was. I’ll get to that in a moment.

Why am I telling you about a majestic oak falling down in my yard?

Because it applies to how you run your practice. Let me explain…

When my practice was struggling, it looked great on the outside. The patients really had no idea it was in trouble. The carpet was clean, the paint looked good, I dressed well and my staff was professional. And while it’s true there weren’t ever more than a couple of people in the office at the time, most patients just thought we had scheduled them during a special time.

However, on the inside the whole business was starting to crack. Marketing was pretty much useless, because every time I let the newspaper design an ad for me it failed miserably. New patients began to dwindle, visits decreased and cash flow quickly dried up.

My family noticed though. They noticed every time we climbed into the 1998 4 door Ford Escort in the August heat (with a broken AC to boot!) Anyone who came by the house noticed, as there was sparse furniture and even less food. Business associates and friends noticed as well, but I pretty much ignored their sage advice.

After all, I was told not to associate with such “negative thinking people”.

Things did turn around at the 11th hour of my practice, thanks to finally mastering marketing and patient care plans. (You can read the whole story at my Ultimate Chiropractic Ads site.) And we were blessed to be given a second chance right on the verge of bankruptcy.

But the point is there were signs–very big signs—that my practice was headed south. But I just ignored them and chose not to deal with the problems.

The same thing is true with the tree collapse. There were signs. I had been warned when we moved in to this house. And as soon as I saw what had happened, his words came back to me, “Ya, post oaks are pretty. But they grow up to just fall over in your yard!”

But I thought, “No way, won’t happen to my trees.” Just because the tree trunk weighs a thousand pounds and is growing at 45 degree angle doesn’t mean anything. Just because the neighboring lot has 5 or 10 trees that have fallen over doesn’t mean anything. I just need to ignore those negative trees icon smile If A Tree Falls In the Woods...Will Chiropractors Hear It?

Of course, once it fell you could see the inside of the trunk had split. The crack was completely undetectable on the outside. But inside, the crack had completely taken the support out of the base, going 2-3 feet into the ground even. Once that trunk base split inside, it was just a matter of time before the tree collapsed. Thank God my children weren’t playing under it at that moment.

Here’s the point. Wherever your practice is right now…whether it’s super successful or fallen on hard times…you better take a look at it’s health. What’s your marketing look like? Are you focusing on condition-specific marketing yet? Is your monthly new patient volume trending up or down?

There are a lot of factors to look at in addition to marketing. I’ve listed just a few. But often the loss of new patients (which means no or poor marketing strategies) is where serious problems start.

Don’t wait until the whole thing collapses. Fix the cracks before they get worse. Next week we’ll look at specifically how to do just that.

Continue reading...

Can You Get Reactivations Through Facebook

July 11, 2011

1 Comment

pinit fg en rect gray 20 Can You Get Reactivations Through Facebook

chiropracticmarketingonline 300x225 Can You Get Reactivations Through FacebookIs it really possible to get new patients from Facebook?

Some people act like Facebook is the greatest marketing tool ever invented. Others think it is a complete waste of time. So who’s right?

I get quite a bit of feedback from doctors using my chiropractic ads, decompression marketing clients, and friends in the industry. Some of this feedback is used to write better ads and put together tools you can use to get more chiropractic patients.

Also, I will often post feedback here on this blog, so you can use it to grow get new patients right away. So as a blog reader, I want to paste a copy of an email I received Friday.

I thought you might want to know this. For a while now I take a few minutes every week or so and look at my schedule for a few weeks and add those patients to my Facebook. When I think of a patient I haven’t seen in a long time, I try to find them on Facebook and “friend” them. Obviously not all of them are on FB but most are and as far as I know they have all accepted my friend request. Now for the really good part, we are getting patients reactivated with no offers or specials, through this reconnection.

For example, I did a friend request for a husband and wife who hadn’t been in the office for over 4 years. They accepted the friend request and I didn’t hear anything from them. (Most people actually look around my profile and make comments on family pictures or at least send a message to say hi. Some I never hear from.) Anyway, the husband, wife, and 14-year old daughter were rear ended by a semi last Fri. and contacted me through FB. Needless to say, that reconnection, financially alone, is worth $10-15K!

Even better, it’s great to see people I really enjoyed having in the office and they were thrilled to be back. I thought you might want to share this with your clients, if you haven’t already.

Gotta run, have a Blessed weekend!

P.S. It has also increased our referrals! We had 38 new patients last month, not all from FB of course icon wink Can You Get Reactivations Through Facebook

Okay, I really gotta go this time… Tell all the family hi!

Do you use Facebook as part of your marketing plan? If so, leave a comment below and tell us how.

Find  DC Practice Tools on Facebook be sure to click the “like” button while you’re there.

Continue reading...

What Makes a Bad Chiropractic Ad

July 5, 2011

Comments Off

pinit fg en rect gray 20 What Makes a Bad Chiropractic Ad

Are you really talking with your prospective patient? Or are you talking at them?

The reason that most marketing doesn’t work is because it is outdated. A dinosaur from years gone by. Back when this profession was rather new and people were still discovering what it was. When there was only one chiropractor in town and all you had to do was put out your sign.

But today patients are much more sophisticated. They know about their own health. They have a billion more choices for a health care provider. And they simply ignore most marketing that does not speak directly to the conversation going on in their head.

And each condition is different. A neuropathy patient and a back pain patient can be having two totally different conversations going on with themselves about their problem.

So do how you find out what they’re thinking?

Real life research and discovery. I’ll let  you in on a little secret that I use when I write ads.

I’ve spent a lot of time researching what patients are thinking. Hours with real live patients in my practice. I’ve spoken to thousands of doctors about their patients. Spent time on condition-specific forums and read hundreds of testimonials. And the same words and phrases come up time and time again.

So even if I’ve never had migraine headaches, I can totally empathize with those who do. Because I’ve heard so many people (mostly women in the case of migraines), spell out exactly how they feel.

The point is…

Don’t be like the advertiser who thinks you can just throw money at a some fancy ad campaign like Microsoft or Walmart might use. Learn to speak directly to your prospect. Within seconds of reading your ad, you want them to think “Finally, someone who understand exactly what I’m going through!”

Continue reading...