2010 Summer Reading List

What business books will you be reading this summer to improve your practice?

Reading is one of the best ways to learn. For your practice growth, you should be consuming a steady stream of new ideas and strategies that can help you excel. I’ve had numerous breakthroughs in my life. Many of those breakthroughs began with a small sentence or thought on the printed page.

Reading is an acquired skill. Few of us are born with the desire to read a book a week. I hardly ever read non-fiction books until my practice began to struggle. Then I started reading every good marketing and business book I could find.

Each month I read 4-6 books on a wide range of topics like: history, biography, theology, marketing, business, philosophy and good classical fiction (read aloud to the kids). Here are the top 4 books in the business/marketing category that I look forward to reading this summer. Grab one or two to read while you’re sitting on the beach or enjoying a break from the summer heat.

What books are you reading this summer? Let us know in the comment section below. (If you’d rather read books digitally, Amazon just recently dropped the price of their Kindle to $189.)

Dr. John Reizer, CHIROPRACTIC MARKETING TOOLS THAT WILL ABSOLUTELY GROW YOUR PRACTICE. This book has been on my to read list for awhile now. But it has finally made it to the top of my stack and should be a fast read at only 130 pages. There aren’t too many books published specifically for chiropractic marketing, so I’m looking forward to seeing what Dr. Reizer has to ad to the discussion. The bio says Dr. Reizer currently teaches as an adjunct professor at Sherman College of Chiropractic. The subject matter of the book ranges from the simply business cards and newspapers to more advanced strategies like writing your own newspaper ads, developing a weight loss campaign, and marketing to health clubs.

William Poundstone, Priceless: The Myth of Fair Value (and How to Take Advantage of It). The name and concept of this book fascinated me, especially when we consider that many chiropractors may soon be flocking to the cash practice model in light of recent health care reforms. In Priceless, Poundstone looks at how prices are set and how we don’t really know how much anything is worth. The inside flap reads:

“People used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items — just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the ‘same’? The answer is simple: prices are a collective hallucination.”

Arthur C. Brooks, The Battle: How the Fight between Free Enterprise and Big Government Will Shape America’s Future. Being entrepreneurs like we are, and realizing the government already affects our business in many ways (and will do so even more in the future), this book should be on every chiropractors ‘to read list’. I added this book to my Amazon wish list when I read that WORLD magazine ranked it as their book of the year.

“Honoring a book on current political and economic questions is unusual for WORLD. Our books of the year in 2008 and 2009 were The Reason for God and The ESV Study Bible. We generally rate timeless higher than timely—but sometimes we have to pay attention to the immediate. Samuel Johnson said, “Depend upon it, sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.” As the United States careens toward a crucial fall election, The Battle is concentrating minds.”

Robert V. Levine, A Geography of Time: The Temporal Misadventures of a Social Psychologist, or How Every Culture Keeps Time Just a Little Bit Differently. I’ve always heard that other cultures live at a slower pace than western cultures do. But I’ve never given much thought to how that affects business and society. Dr. Levine is a psychologist who’s spent much of his life studying time. The book description says, “Levine raises some fascinating questions. How do we use our time? Are we being ruled by the clock? What is this doing to our cities? To our relationships? To our own bodies and psyches? Are there decisions we have made without conscious choice?”

I first heard of this book, which is about 12 years old, from the following video.

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2 Comments

  1. Joseph Doughty at

    These look like some great reads doc, thanks I’ll put them on my list. Hope they have electronic versions of these books as that is all I buy now.

    Here is my suggestion in true 80/20 principle fashion. Note the link is to a series of great reads with summaries. I know it isn’t reading the book, but the summaries are thorough enough to give you an idea if the book is valuable enough for you to buy.

    http://sivers.org/book

    I will be traveling abroad the next year and I’m looking forward to observing the differences in culture Dr. Levine points out. Europeans get 4 weeks of vacation a year (my in-laws live in CH). Americans barely take one week. My question: To what end? Will we regret on our deathbeds not working enough, or not following our passions enough?

    These look like great summer reads, I’m off to find the summaries. : ))

  2. Kevin at

    Doc,

    Thanks for the great post. I would strongly recommend anything that David Meerman Scott has written. His book, The New Rules of Marketing and PR is a must read for anyone interested in marketing their practice.

Comments are closed.

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