What Is Chiropractic Advertising

2009-06-29T13:52:10+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing, Internet Marketing|Tags: , , |

(If you haven't read it yet, you should read my last blog post "Death of a Chiropractic Salesman" before reading this one.) To get down to the bottom of chiropractic advertising, we begin with a story... In 1898, at the age of eighteen, Albert Lasker left Galveston, TX and traveled to Chicago by train to learn [...]

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The Death Of A Chiropractic Salesman?

2017-04-27T09:09:31+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

Occasionally I get the following type of question.... "Are chiropractors salesmen?" or "Should we even have to market our practice, after all other respectable doctors don't have to?" Before we get into the discussion, it's important that we understand what selling means. From Websters dictionary... to sell: to persuade or influence to a course of action [...]

Get Google To Send You New Patients

2011-10-03T11:34:26+00:00Categories: Chiropractic Marketing, Internet Marketing, Tools|Tags: , , , , |

Google can send you very qualified prospects if you pay them a small fee to do it. They call it Google Adwords, but I call it the greatest marketing idea of the decade. Where else do you only pay if someone clicks on your ad and goes to your website? That's right. You only pay google [...]

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How to Market Chiropractic on the Internet

2009-06-09T11:02:21+00:00Categories: Internet Marketing|Tags: , , , , |

Are you making full use of the internet to bring in new patients? Years ago, Bill Gates said "Any business not on the internet will not be around in four years." While Mr. Gate's quote still stands true today, I would have to add to it by saying "simply being on the internet is not enough". [...]

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The Two Most Important Numbers

2009-06-04T11:32:48+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , |

Can you guess the two most important numbers to track for a chiropractic practice? "How many ya seeing doc?" If you you've been to some of the hyped up chiropractic seminars, you might think it's the number of weekly patient visits. After all, you've probably been asked this question more times than you'd like to hear. [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.