Archive | February, 2009

Is this a question you had about my coaching?

February 27, 2009

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pinit fg en rect gray 20 Is this a question you had about my coaching?

One of the things that always annoyed me when I went to coaching “teaser” seminars is that I couldn’t get a good feel for what the program was really about. With that in mind, I want to completely pull back the curtain and answer some of the questions chiropractors have about the “Maverick Marketing Coach” program at http://www.chiropracticmarketingcoach.com

“How quickly can I start seeing results? How fast can I expect a return on investment?”

If you are one of the first 6 to join, you’re going to see a return on your investment very quickly. This is because you’re going to get a “quick start”  60-minute phone call where I will focus on giving you strategies you can implement immediately.  These strategies will enable you to more than recoup the investment you made in the coaching program.

We will thoroughly discuss your marketing plan, your goals and where you see opportunities in your area. We can also focus on any weak spots you may have in your practice regarding new patient conversions or retention. The call will be recorded* and you can download it for future study.

With a client yesterday, we found one small change he could make this week that will result in at least $10,000 more in the next 30 days… and this particular change didn’t even require getting more new patients.

If you don’t make the first 6, we can still cover these topics because we’ll be talking by email almost every day. So the answer is, it’s going to be different from person to person, but I think you should recoup your expenses (plus some) in the first month. And there’s no long term contract since it’s only month to month coaching. If you aren’t getting what you want out of the Maverick Coaching Program, you can cancel at any time.

“What makes you different from the last coach I had?”

First of all, I’m going to focus on what you really need…not a “system” of reports, procedures, and manuals.

It’s about helping you get more new patients, better conversions, and longer retention with patients. Also, I’m going to give you a new patient marketing tool each month, which when applied, will easily bring in thousands more dollars to your practice. You’ll have access to me through daily emails (Mon-Thursdays), monthly conference calls to improve your marketing skills, and so much more.

I want to stress that this coaching program is not one where you are required to go to seminars every month, made to feel guilty because you don’t have the same stats as one of the “big guns”, or given a long list of procedures to follow. Most chiropractic coaches or consultant push you to do their system (which is often outdated) and hound you until you do it their way. That’s not what I’m about.

Maverick Marketing Coach is about you and what you need to get to the next level.

“How much time is this going to take each month?”

As little or as much as you want it to. You won’t have to take calls when you’re seeing patients or plan your month around a seminar.

Sending an email takes less than a minute. The marketing tools I’ll give you are easy to implement and use (most of them you could even hand off to a staff member if you wanted). The conference calls are only once a month, and if you can’t make that you’ll get a CD/DVD mailed to you. And the “Laser Call-in” days are optional — if you want 20 minutes of phone consult, we can talk about what you want on that day.

“What type of chiropractor is this coaching program for?”

Having been a part of some unhelpful coaching groups in the past, I would always feel misled when I joined and later found out their program definitely wasn’t for me. It always sounded great at the seminar, but months later I’d find out the real truth behind those questionable procedures.

I don’t want you to misunderstand what my coaching entails. Here’s what it’s NOT about…

- It’s NOT a large “rah-rah” pump you up seminar every month.
-NOT for chiros who want to see 1000 visits per week by giving away care and sacrificing time with family
-NOT coaching for doctors who want to spend hours and hours discussing chiropractic philosophy or metaphysical concepts.
-NOT a quasi-religion where we sit around in a circle chanting or meet up once a year for a secretive boot camp.

If you’re into those things, that’s fine, but you definitely don’t want to join my coaching program.

With that said, lets look at who’s going to benefit the most from Maverick Marketing Coach. The program is for chiropractors who want…

-to attract a steady flow of new patients month after month
-to seriously grow their practice and take home more profits
-more time off from work and more time with family, fun and travel
-to start getting paid the way a chiropractor deserves
-better new patient conversions and longer retention
-less stressful practice, and better, faster systems

“How do I know if my area is taken?”

This program is area exclusive, which means you won’t be competing with anyone else when you’re using the breakthrough strategies I give you. The areas already taken include…

Southwest Ft. Worth, TX

Greater Lewisville/Flower Mound, TX Area

Edmond, OK

If this is what you’re looking for in a coaching program, I urge you to move quickly and secure your area. With ads running in Dynamic Chiropractic and The Chiropractic Journal in March, I can’t promise you that your area will be available if you procrastinate.

To join, visit http://www.chiropracticmarketingcoach.com

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The Maverick Marketing Coach

February 23, 2009

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pinit fg en rect gray 20 The Maverick Marketing Coach

If you’ve been following my blog posts over the last 2 weeks, you know there needs to be a serious change in how chiropractic coaches help practices flourish.

Because of this, I’ve designed a very limited coaching program that works in competitive areas…without high pressure closing scripts, expensive seminars, or long term contracts.

What chiropractors need right now, during this tough economy is reliable, consistent new patient marketing tools. That’s the #1 priority. In addition to that, chiropractic offices need effective strategies to convert and keep those new patients.

That’s why as a member of the Maverick Marketing Coach, you’re going to get the latest marketing tools I create for my clients, month after month. These are easy-to-implement marketing tools you can plug and play into your practice to bring in more new patients and keep your patients longer.

Here’s what you’ll get as a client…

-Marketing tools you can implement immediately in your practice to bring in more quality new patients — that includes effective strategies for referrals too.

-Personal, one-one-one mentoring and coaching via daily email where you can ask any questions you want about growing and running your practice.

-Live small group and webinars where I show you how to use the dependable marketing tools. (Which means you won’t have to spend money and travel to coaching seminars anymore!)

-Laser focused call-in days to quickly drill down and solve any questions you have. Call when you want during the allotted times so you don’t have to miss patient appointments or family time.

(You may be thinking this is all a bunch of hype and you’ve it all before, because most coaches ‘sell the sizzle but don’t give you the steak’. But if you take a close look at http://www.chiropracticmarketingcoach.com — whether you choose to join or not — you’ll agree what’s offered here is unlike anything else you’ve ever seen chiropractic.)

“No Long-Term Contracts”

The coaching runs month to month, there are no long term contracts to sign or yearly commitments to agree to. If you aren’t getting what you want out of the coaching program, you can cancel at any time.

Being a member of Maverick Marketing  is also area exclusive, which means you won’t be competing with anyone else when you’re using the breakthrough strategies I give you.

And for all the doctors who’ve picked up my Ultimate Chiropractic Ads, you’re going to get credit towards the coaching program.

The first 6 doctors who take action and join will get a bonus 1 hour phone consultation to lay out a step-by-step plan for your practice. This is a $500 value and will likely be gone quickly.

Due to the fact I’ll be spending quite a bit of time and energy on each client, this program is only open to 50 chiropractors total.

Check it out:
http://www.chiropracticmarketingcoach.com

This is not a canned, one-size-fits-all approach to coaching. And if you’re looking for a large “rah-rah” pump you up seminar every month or want to spend hours discussing chiropractic philosophy or metaphysical concepts, my coaching program isn’t for you.

What I can do is give you reliable strategies and tools to grow  your practice, the support to easily implement them, and direct one-one access to me for tailored, customized coaching.

http://www.chiropracticmarketingcoach.com

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The Chiropractic Seminar Lie

February 20, 2009

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pinit fg en rect gray 20 The Chiropractic Seminar Lie

istock 000005853332xsmall 300x200 The Chiropractic Seminar Lie

Have you ever joined a chiropractic coaching group, only to find out you’re “required” or strongly encouraged to travel to a seminar every 6-8 weeks?

You know, the type of events with a few hundred chiropractors where they say scripted “cheers” and get really excited.

Not the once a year seminar where you can sometimes find decent content being taught by a variety of chiropractors.

I’m talking about the seminars run by coaching groups called “trainings” or “meetings”. The energy is high. You get really pumped up when the coach parades his “big guns” across the stage and tells you how good they are doing. Then you come back to the office on Monday with your notes and try to implement everything you learned.

This happened in multiple coaching groups I was a part of. I was told that coming to seminars every month would keep me on top of my game. Give me the latest strategies. (Which really meant sell me the latest outdated marketing products.)

I’ll never forget the last “coaching” seminar I went to…

The $2000 Tour of San Diego

A few years back, me and a buddy went to one of the “trainings”  as part of the coaching program we were in. You had to attend at least 6 of their seminars a year, or you were kicked out.

We chose San Diego as one of the six to attend since I’d never visited there before. So I bought my plane ticket and reserved the hotel room, plus took money for food. It totaled up to over $2000.

But it was worth it right? Because I was going for 3 days of intensive training on how to grow my practice!

Unfortunately, we were late to the event, and missed all the “awards” that were passed out. After lunch, we grabbed our notebooks, a big cup of coffee, and arrived early for the breakout groups of 20-30 doctors.

Then it happened…

The coach walks in and asks to start numbering ourselves off (you know, like you did in grade school). I looked at my friend to see he had gotten the same number as me, and noticed he was trying his best to keep from laughing at this joke of a “training”.

The coach then told us we were going to get up in front of our group of 30 doctors and “role play our scripts”. I was a bit nervous. Not from the thought of speaking, but because I hadn’t memorized that script perfectly yet.

As we moved into another room, I looked for a seat by my friend to sit down. Strange..I couldn’t find him anywhere. Then it hit me…that sorry dog had skipped out of the session and gone up to his room!

I ran out, called him on his cell phone, and through much laughter, we decided to rent a car and see the sites.

By the time the weekend was over, we’d spent more time sampling the local food than we had in the seminar. When I came home and told my wife I’d paid $2000 to sit in a seminar for 5 minutes, she was more than ticked off!

Here’s my point…

Traveling out of state every 4-6 weeks can get very expensive when you’re not even recovering your investment. Most of these events end up being nothing more than rah-rah, cheerleading events or an excuse to pitch you more outdated marketing products.

Imagine the marketing you could do with the money spent going to seminars every month. That $2000 I spent going to San Diego would have brought in 15-20 new patients to my practice. Once I realized that, I never went to another of those seminars again.

(This post concludes the 5 Chiropractic Coaching Lies series. Thanks to all the doctors who’ve sent me positive comments. I only received one negative, so that tells you how these issues really strike a chord.)

It’s time for a change in the profession and
how coaches help chiropractors succeed.

On Tuesday Feb 24th, you’re going to a see a very exclusive coaching program (limited to only 50 chiropractors) that’s unlike anything else in chiropractic. There’s a huge focus on getting new patients, converting them to care, and keeping them as your patient. The first 6 clients to join will get a very special bonus.

And for all the doctors who’ve picked up my Ultimate Chiropractic Ads, you’re going to get credit towards any coaching. Look for the blog post early Tuesday morning.
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The New Patient Marketing Lie

February 17, 2009

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pinit fg en rect gray 20 The New Patient Marketing Lie

confused The New Patient Marketing LieHave you ever been told you shouldn’t have to “go out” and get new patients? You just needed to “plug the holes in your leaky bucket” or get more referrals?

This is a lie peddled by some chiropractic consultants, coaches and gurus in our profession. And its very frustrating to think of how I struggled in years past, and others out there are struggling, as a result of this lie.

Why We Fall For It

Well, it’s no secret that chiropractors lack good business and marketing training in school. We all want to build that low stress, high income, self-sustaining-referral-only practice.

Plus, many of us have tried (and been burned) by bad marketing in the past. So the belief that you don’t need to market for new patients outside your practice sounds great.

Also, “who wants to spend money on marketing when you can get referrals for free?”

The Reality of A Chiropractic Practice

I’ll agree, not having to spend time and money marketing to new patients sounds like a good idea. But this type of thinking ignores 2 very important things…

#1. Not every patient you have is going to refer. Not even 50% of them will refer. If 20% of your patients refer that’s exceptionally well.
(That’s one patient out of every 5 referring someone in.)

#2. Most patients will not stay with you for life. (Even if a coach convinces you that his system will have them stay for years, and all his doctors have a PVA (patient visit average) of 998 visits.) That’s just human nature. Do most people stay at the same job all their life? Drive the same car? Live in the same house? Sure, some do. But my point is most do not.

So if only 10-15% of our patients are going to refer, and the majority of your patients won’t stay with you forever…how are you going to grow your practice?

The Truth About New Patient Marketing

Here’s the truth about growing your practice that most chiropractic coaches and consults will never tell you…

Attracting new patients is the most important element of a successful practice. It’s ‘numero uno’! Nothing else compares to it — not procedures, not office flow, not report of findings, not retention, not education.

If it’s so important, why do chiropractic coaches not provide easy-to-implement tools to help you bring in more new patients?

Because most chiropractic consultants are still two decades behind in their marketing strategies!

What you need are new marketing strategies that your prospective patients haven’t seen before and that connect to them on their level. Things like email messages, blogs, newspaper ads with emotion (and without the hype), direct mail letters with empathy, etc.

These are what I’ll be spending 2009 focusing on. What about you?

Before I go, I do want to state that referrals are important. And they are much easier to get than most chiropractors make it out to be. But you still want to be marketing as much as possible outside your practice.

Think about it for just a minute.

Do you personally know a chiropractor that never spends a dime on marketing, internally or externally, and only gets new patients from referrals? And I’m not talking about for just one month, but month after month, year after year.

I have heard quite a few doctors say this…”Most of my patients are coming from referrals. I’m going to kick back on spending money on marketing.” Then the next 3 months the referrals dry up. Why? Because most referrals come from new patients in their first 2-4 weeks.

So the more new patients you bring in through outside marketing, the more you get referrals internally. Now that is reality and it can be accomplished in your practice.

—-

This is blog post #4 in a five part series entitled “5 Lies Chiropractic Coaches Tell“. You can read the first 3 parts here, here and here.  Here’s what some readers have said about this series so far…

It’s great to know that I was not the only one who thought some of the coaching stuff wasn’t on target for how I wanted to practice. Excellent article. Thanks — Steve

Excellent. Fell for them all. I don’t mind so much, I needed very basic biz training. It served it’s purpose.
Love what you are doing here…. — Jeff

It took me the biggest part of 29 years and going through at least 10 management firms to affirm everything Dr. Beck is saying is TRUE. Listen up people! This guy’s been around the block and knows what’s around the next corner. Everything he’s saying is 100% on target.– Jack

Having seen all of the different groups over the past thirty years you are right on. Growth in practice depends more on effective marketing in my opinion than most any thing else.–Rick
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Chiropractic Coaching Lie #3: The High Volume Lie

February 12, 2009

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pinit fg en rect gray 20 Chiropractic Coaching Lie #3: The High Volume Lie

group Chiropractic Coaching Lie #3: The High Volume LieHave you ever been told you needed to see a large number of visits per week to be successful in practice?

While it’s not going to make some of the coaches who read my blog happy (yes I do look at my subscriber list), I’m going to let you in on a little secret…

You Don’t Need High Volume To Be Profitable In Practice

I’m not certain where this got started.

It was likely back in the early days of chiropractic, where chiropractors only did adjustments and everyone charged the same price. Under those conditions, it makes sense that the more visits you see the more you’ll collect each week.

But to believe that today is simply false.

Every doctor has different prices, different therapies, different equipment.

You see, most chiropractic coaches lead you to believe that high volume (or at least more visits) is the way to go. Some even make you feel bad about your practice if you’re not seeing what the top doctors in their coaching group are doing.

Here are some of the ways the high volume lie is used by coaches to make doctors feel guilty…

-when you do an event like a P.A.D. or dinner workshop and you don’t get 60 new patients from it

-when you’re not seeing 1000 visits per week many will say you aren’t “sacrificing enough” or “you don’t have a big enough mission yet”

- if you’re not getting “x” number of referrals per week like the big guns are, you’re not “on purpose”

Number of visits per week is only part of the practice success formula I teach. Dollars of income per patient visit is a much more telling number.

Here’s how you cut through the fluff and find out how these high volume doctors are really doing. Ask them for their average collected amount per visit. Not there “estimated care plan” numbers, but the real deal. I’m about to reveal to you the secret formula no high volume coach wants you to know….

$collected each month divided by your monthly patient visits= average $ per visit

Wow, eye-opening isn’t it. (But believe it or not, this stat is does not show up  on any of the coaching group’s statistics forms I’ve been a part of in the past.) Turns out most high volume doctors are making less than $30 per visit, some even lower than that.

Funny story about coaching groups and high volume real quick…

One group I was a part of did put your monthly collections number on your name badge at the seminars. They did it as a mental boosting type of thing, where you were excited to show up and get your new badge when you hit a certain goal.

The thing I really like about it was this…

No one could come up and B.S. you about their practice. A guy could come up and talk all day about seeing 300 a week, but if his “badge number” was lower than mine, his advice went in one ear and out the other. Turns out high volume guys weren’t the mentors everyone looked up to in this group, it was the “high income” guys instead.

I’ve seen moderately high volume and I’ve seen what most would consider low volume. Guess which practice was more profitable, had lower stress, and allowed me to take time off?

When I was “higher volume”, I was was flat broke making $17 per visit because I was giving away care for free. At the lower volume, I was getting $90 per visit. Maybe I wasn’t making as huge an impact on the planet as the guys seeing 1000 a week, but you know what…I was making a huge impact on the patients I did see each week.

And I was making the biggest impact of all…being there as a father for my children!

What’s really going on here is that these coaches are imposing their values, their goals in life, they beliefs on you. If you really want to see 1000 visits per week, that’s great, go for it. But don’t believe the lie that you can’t be happy without seeing high volume, or that high volume equals high income.

It urns out the low volume practice fit my lifestyle better. I wanted to help people get well, make a good living, and spend time with my family. None of those things require high volume.

What about you? What do you want out of your practice? If you want a high volume practice, tell us why? Let us know in the comments below.

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Chiropractic Coaching Lie #2: Every Practice Is The Same

February 9, 2009

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pinit fg en rect gray 20 Chiropractic Coaching Lie #2: Every Practice Is The Same

boxes Chiropractic Coaching Lie #2: Every Practice Is The SameAre all chiropractic practices and doctors exactly the same?

Obviously the answer is no, but you wouldn’t know it by asking many of the chiropractic consulting groups. This is Lie #2 in my “5 Lies Chiropractic Coaches Tell” series.

Most chiropractic coaches think every problem in practice has the same answer, and it usually involves studying their procedures more thoroughly. In other words, there’s no personalization, no one-on-one tailored coaching.

You see, these coaching groups want client #1 in Dallas, TX to be no different their their client #2 in San Diego, CA. It doesn’t matter if client #1 is insurance and client #2 is all cash. If #1 has decompression and #2 is “adjustment only”. The coach wants them to have the same hours, same layout, same procedures, etc.

Let me tell you how they tried to convince me of this lie…

Years ago, with only $3000 a month in collections and an overhead of $15,000, my practice was in big trouble as in, get evicted, close the doors, and call the bankruptcy attorney. Things had gotten so slow that at one point my practice was averaging only 1-3 new patients a month.

I even hired two different practice consultants during this time. I studied their manuals, listened to the videos did everything they taught. I went to as many seminars as I could afford, memorized all the scripts to a “t”, and tried to get new patients just like the consultants taught.

Every couple of weeks I would have a phone call with my “assistant coach.” He would tell me how the head coach built his practice — doing outside events (which in most cases just means he did spinal screenings), running a newspaper ad from 1968, and “persuading” his patients to refer.

I would then put their one-size-fits-all plan into action.During one of my worst months, I spent every spare minute I had doing 8 screenings and 2 outside talks. Sure, I got a handful of patients to sign up at the screenings and talks, but most of them didn’t show up for their exam or stay around long.

Two weeks later, I’m back on the phone with the coach, and here we go again…

“Dr. Beck, you must be doing something wrong. Our system works, it’s the doctors that don’t work the system. Did you do…” Then he would ask me a list of questions about unimportant procedures that had nothing to do with getting new patients. Silly questions like “Are you saying your cheers and chants in the morning? Is your CA holding her mouth right when she answers the phone?”

Mr. Coach, are you kidding me? Your system not only sucks, but it hasn’t worked well since 1982 when the head guru built his practice. You’re fired!

Here’s the truth…

EVERY PRACTICE IS DIFFERENT! EVERY CHIROPRACTOR IS DIFFERENT!

A good coach or consultant should recognize this truth and personalize his coaching to reflect it. If a question comes up about a coaching recommendation or procedure, the consultant should be available to answer it with a specific answer.

How many times have you asked a chiropractic coach a specific question, only to get a vague, generalized answer. Can you imagine a pro golfer asking his coach a specific question, then the coach going off on a long tangent about the metaphysical aspects of Tiger Woods’ swing? That coach would be fired very quickly.

Coaching is a lot more than “Here’s the manual, here are the cd’s, come to a seminar every month, don’t ask questions about the system, just implement it!”

Coaching is guiding the chiropractor, giving him tools to make things easier, and helping him personalize those tools to his practice.

What kind of coach do you want? One that has a “one-size-fits-all” approach, or one that works with you to personalize and customize proven tools to your practice?

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5 Lies Chiropractic Coaches Tell – #1: The Head Space Lie

February 5, 2009

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pinit fg en rect gray 20 5 Lies Chiropractic Coaches Tell   #1: The Head Space Lie

guru 150x150 5 Lies Chiropractic Coaches Tell   #1: The Head Space LieIt’s no secret that the economy is going through tough times right now. Chiropractors are suffering as well. Many doctors will be looking for a business coach to help them grow during these troubled times.

Hiring a coach is a great idea (I have one and I’ll even be coaching a limited group of chiropractors starting later this month.) But there are some big lies, I mean whoppers, that are drilled into chiropractors heads.

At the expense of making a few coaches and consultants mad (and even rubbing a few subscribers the wrong way), I’m starting a series of blog posts that are focused on uncovering the “5 Biggest Lies That Chiropractic Coaches Tell”.

So with that said, let’s get on with #1 (a lie that really gets my blood pressure up!)

Lie #1: It’s All About You “Head Space”. With some coaching groups, this lie is a HUGE one! If you’ve been to many chiropractic seminars, listened to any coaching CD’s, or been with a consultant you’ve likely heard it.

In 99% of cases, when the “head space” lie is used it’s a total pile of B.S. The coach pulling a guilt trip on you. Here’s the 2 most common ways it’s used…

1. You feel uncomfortable doing something, ie. high-pressure sales scripts, spinal screenings, controlling the patient (you know, things that 99.9% of the human population would feel uncomfortable with). If you voice this concern to your coach, typically he will tell you to work on your head space by saying things like “You should go meditate some more…Read the green books some more…Get over yourself… Get out of your own way already…Most chiropractors are just subluxated between the ears…Don’t you want to save the planet?”

One chiropractor contacted me about this awhile back, saying…

“Implementation of some of their ideas was tough (mentally). I’m sure they would work but my confrontation levels were not high enough to be effective. I asked about other methods and they told me that I need to just continue to get out there and my confrontation levels would improve and it would get easier. I agree that it would but I still have a mental block about it.”

2. If the consultants procedures and systems aren’t working well for you, and you speak up about it, you’re likely to find out it’s “all your fault”. And what’s the solution for this? Yep, they try and have you beleive “it’s not their systems that are failing, it’s your head space…it’s not their coaching that sucks, it’s gotta be your head space…it’s not the system that’s failing, it’s you!”

At best these are half-truths, a partially true statement intended to deceive or mislead, about a doctor’s mindset (I think it’s a half-truth in about .1% of chiropractors). At worst, and certainly in many groups, I believe it’s a type of brainwashing (check out”Guilt” in Dr. Lipton’s brainwashing processes here).

If they can break down your will enough, and make you feel guilt, you’ll do just about anything (including pushing patients to refer, making patients bring their family in or you’ll kick them out, spending thousands of dollars on marketing that sucks.)

For those who’ve never been part of a chiropractic coaching group, you may think I’m being a bit far fetched here. But let me assure you, these things do occur every day in our profession. If you’ve been in one of these groups, you know exactly what I’m talking about.

This coaching lie is quite difficult to defend against, after all how do you argue with the statement “it’s all in your head.” Chiropractors who are struggling are very susceptible to this because they will do just about anything to get out of their current situation.

I’ve been there too. One coaching group I was in required you to go to a 5 day “bootcamp.” At this camp, I did some things I would have never done if I wasn’t in a severe financial crisis.

Each morning we’d get up, gather in a circle down by the river, and chant “ohhmmmm, ohmmmmm”. After the circle chant we’d individually go sit in a private place outdoors to meditate, then rejoin as a group and talk about the “visions” we had. Next, we’d run 6 miles up and down rough country roads. Upon completion of this morning “ritual”, we were officially ready for brainwashing learning part of the bootcamp to begin. (Disclaimer: yes mediation done the right way can have benefits, just as running can.)

Fortunately I was too broke to make it to Bootcamp Level 2, where I heard doctors went into smoking teepees and laid done until their bodies shook with visionary convulsions.

How do you protect yourself against all this “Head Space” nonsense?

First, when considering a coaching or consulting group, look to see how they are marketing themselves to you. Are they using guilt and head space tactics right from the outset? If so, do you think their coaching will be any different.

Second, look at what they are offering you in their program. Are there any actual tools for marketing or is it all about feeling like you’re “part of a movement”? Is their group/seminars just an excuse to get together and get “pumped up” every month?

What should a coach provide?

A coach should provide proven systems and tools for new 1. patient marketing, 2. conversions, and 3. retention based on sound business principles. If you can’t easily find those three things (in that order), or they aren’t based on proven marketing principles that work, then run away as fast as you can.

A coach also guides and helps you along the way, personalizing the proven systems to your practice. Every city, every town, every chiropractor is different. You can’t just hand out a manual and some cd’s, then hammer the doctor until he has everything down pat.

If the #1 problem in chiropractic is poor-to-no practice marketing, then that should be the first priority for your coach. Nothing else matters if you don’t have new patients coming through the door.

We’ll be talking a lot more in upcoming blog posts about what a coach should do for you and your practice. But now I need to go get adjusted so I can get my blood pressure back down icon smile 5 Lies Chiropractic Coaches Tell   #1: The Head Space Lie

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Chiropractic Marketing In The Recession

February 1, 2009

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pinit fg en rect gray 20 Chiropractic Marketing In The Recession

What’s the biggest problem chiropractors face in building a more profitable, more successful, and lower stress practice?

If you answered “Not bringing in enough quality new patients”, you are correct. New patients are the life blood of any practice. No matter how good your procedures, patient education system, or adjusting ability, without a consistent flow of new patients a practice will fail.

Marketing to bring in quality new patients is the subject I’m teaching on in my first edition of the The Chiropractic Marketing Newsletter. This is my monthly, 11 page print newsletter sent by first class mail that “tells it like it is” when it comes to chiropractic marketing, new patient conversion, and retention strategies. Each month you’ll find great examples of what’s working in other chiropractic offices, as well as strategies being used outside the profession.

Here’s a quick overview of what I’m covering in the February edition.

-The 5 niche conditions you should be focusing on in 2009.

-10 Surefire Strategies For Bringing In More New Patients

- The Tools and Resources You Must Have In Your Marketing Plan

-A bonus video lesson integrating newspaper ads and the internet

-3 major reasons that the “marketing to everyone approach” doesn’t work

Because this is the first issue, I’m willing to let you test it for only $2.95 this month. If you like it and choose to stay a subscriber, it’s only $29.97 per month.

This issue mails out on February the 9th at 1PM CST. If you want to receive your issue in the mail, make sure you subscribe by then.

Click Here To Subscribe Now

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