Archive for November, 2008


The Truth About New Patient Marketing

Tuesday, November 25th, 2008

What’s the secret to getting new patients, month after month, year after year? How do you set up and run low-cost, high-profit chiropractic marketing plan?
I spent years trying to learn the answers to these questions. I wrote checks totaling in the tens of thousands to ad reps, consultants, and marketing gurus.
What did I learn from [...]

7 Internal Marketing Strategies Part 2

Thursday, November 20th, 2008

In my last post we covered the first 4 of seven internal marketing strategies you can put into your practice. In today’s post I cover the next 3, plus an extra bonus strategy. While all 7 of these chiropractic marketing strategies should eventually be implemented for maximum results, you can use any one [...]

7 Internal Marketing Strategies Part 1

Monday, November 17th, 2008

Do you have internal marketing systems in your practice? There are two reasons to do internal marketing: to get more new patients and to keep the ones you have.  I’m not a fan of the “force” your patients to refer kind of marketing. You know, the consultants want you to say “every member of your [...]

Feel like times are tough? Then you must watch this video.

Tuesday, November 11th, 2008

If you’re going through tough times or have come through them in the past, you absolutely must watch this video.
I wished I could have seen something like this years ago when my practice was struggling. Instead I went to “rah-rah” seminars that my practice consultant held every other month (cost me about $1000 every time [...]

Here’s How To Get My $100k Referral Letter

Wednesday, November 5th, 2008

One of my goals with this blog, and my business, is to provide the information you need and want to help you grow your practice. In 2009, I’ll be launching a program where we dive deep into effective practice building strategies.
To do this, I need your help. What types of practice problems do you [...]

Blogging: Start before your competitors do

Monday, November 3rd, 2008

Have you heard of blogging?
Blogging is about the most cost effective marketing you can do online. Running a blog is virtually free, it’s the fastest way to get you on the front page of Google and you can keep in contact with your patients on a regular basis.
Blogging is a way to post articles chronologically [...]