Archive for October, 2008


Did This Doctor Get Good Marketing Advice?

Thursday, October 30th, 2008

Recently a chiropractic office was highlighted on the A&E channel’s “We Mean Business” with Bill Rancic. (You may remember Bill from the first season of The Apprentice with Donald Trump).
The video might lag a bit and takes awhile to load, but it’s well worth the watch, especially the first segment. I think the first segment [...]

Is Your Marketing Classy AND Effective?

Monday, October 27th, 2008

In a comment to my last post, Jay said…
What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

What’s Your Biggest Question About Marketing?

Monday, October 20th, 2008

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so [...]

Chiropractic Marketing And Your Purpose?

Thursday, October 16th, 2008

What is the purpose of your practice? Is it to help people or to make money?
Quite a few chiropractors and even chiropractic gurus beat around the bush on this one. It’s often quoted in some “rah-rah” chiropractic seminars that if “you just help the patients the money will follow.”  While this quote has truth to [...]

7 Ways To Win During The Recession Part 2

Monday, October 13th, 2008

In my last post, we discussed how you could start preparing for economic change. Today I’ll continue with the last 3 steps you can take to win during the recession.

5. Get out of debt.
If you’ve ever had a slow month of collections, you realize how tough carrying debt can be. You’re debtors don’t care [...]

7 Ways To Win During The Recession Part 1

Thursday, October 9th, 2008

Whether the economy is really in a recession or not, all the doom and gloom broadcasting 24/7 from the news media makes people panic. While some patients may begin to clinch their wallets a bit tighter, here are some ways you can survive, even thrive during the so called recession.

1. Only use marketing that works
Now [...]

Questions About Chiropractic Software?

Monday, October 6th, 2008

Not long ago, I received an email from a client that stated “I will be starting out solo on Monday and need help with all the forms and how to bill insurance companies…please help by telling me how do get started from ground zero…. thanx.”
The first thing I recommended the doctor do was get a [...]

3 Big Mistakes I Made In Marketing My Practice

Thursday, October 2nd, 2008

Do you ever look back and think about the mistakes you made in your business? Do you have wonder how much money those mistakes cost you?
In this post, I’m going to cover 3 big mistakes I made early on in marketing my practice. If you’re just starting a practice or buying a new practice, you [...]