Archive for September, 2008


5 Low Cost Chiropractic Marketing Strategies

Monday, September 29th, 2008

You can either spend money to market your practice, do all your marketing for free (not recommended) or do a combination of both (highly recommended). Here are 7 marketing strategies that that work well and cost little to no money:
1. Send a “stick” letter
In the marketing world, campaigns that help people stay with you and [...]

Who Wants To Beta-Test These Newspaper Ads?

Thursday, September 25th, 2008

Over the years of running my practice, I’ve not been happy with any of the newspaper ads I bought or I received as part of a coaching program. Why?
Two reasons: not enough new patients and a low return on investment.
After spending the last year and thousands of dollars to fine tune my own copywriting skills, [...]

Google Adwords And Chiropractic Marketing

Monday, September 22nd, 2008

Do you use Google Adwords in your marketing plan? You should be.
Adwords are the small ads that run on the right side of a Google search page. Google charges you a price each time someone clicks on the ad. This is known as pay-per-click (PPC) advertising. When someone clicks your ad, they will then go [...]

What Type Of Chiropracitc Ads Do You Use?

Wednesday, September 17th, 2008

Last week, I put the finishing touches on a full page chiropractic “fibromyalgia” ad I’ve been writing. While conducting my research for the ad, it really hit me how many women are out there suffering from this condition. They’re not happy with the answers the doctors are giving them. They are tired of being drug [...]

7 Keys To Success In Practice Part 2

Monday, September 15th, 2008

In the last post, I listed the first 4 keys in this series. Here are remaining three keys in the series.
5. Be flexible.
Many times in practice, they way you hope and think things are going to go is not always how it happens. When I first came out of chiropractic school, I had a certain [...]

7 Keys To Success In Practice Part 1

Thursday, September 11th, 2008

There are certain key elements that if applied to your practice can have a huge impact on your success. Whenever I speak with a coaching client or teach in my chiropractic marketing course, at some point we will cover the following 7 Keys to Success in detail.
1. Market to the right people.
While it’s certainly [...]

4 Internet Marketing Strategies For Your Practice

Monday, September 8th, 2008

Technology has produced new chiropractic marketing techniques in the past 5 years. However, most chiropractors still do not use (or do now know how to properly use) these new strategies to grow their practice. You can be at an advantage if you master these skills before the majority does. Here are four automated marketing tools [...]

Chiropractic Websites And Why They Don’t Work

Tuesday, September 2nd, 2008

Do you have a chiropractic website? Does it bring in new patients?
Most chiropractors sum up their whole internet marketing plan
with one sentence…
“I got a website”.
These websites might look pretty, have flashy graphics, music, and lots of other cool things, but they don’t even scratch the surface at being an automated chiropractic marketing machine. Even though [...]