Archive for June, 2008


48 Hour Special: Chiropractic Newspaper Ad

Friday, June 27th, 2008

Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements.
1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone else’s), it’s not going to get much attention. But if it looks like [...]

4 Strategies To Convert Web Traffic To New Patients

Thursday, June 26th, 2008

In a previous post, I gave 7 strategies for getting more traffic to your chiropractic website. Traffic is a good thing, but converting this traffic to new patients is much more important. It’s better to have 10 paying new patients per month, than to have 1000 (non-paying) visitors to your website any month that [...]

Easy New Patient Referral Increase

Monday, June 23rd, 2008

Want to increase your new patients each month?
It’s easy. Simply give each new patient the opportunity to refer a friend or family member.
How is this done? Not through pressuring or hounding new patients until they refer. But through gentle persuasion and social proof.
You have probably seen in your practice where a new patient says on [...]

7 Ways To Drive Traffic To Your Chiropractic Website

Thursday, June 19th, 2008

What good is it to have a website if no one is visiting it? Getting traffic to your website is vital for your chiropractic internet marketing plan. Here are 7 methods to drive tons of traffic to your website.
#1. Pay Per Click.
This refers to the ads you see when searching for keywords on the major [...]

8 Free Business Resources

Monday, June 16th, 2008

Here are 8 free software resources that can help with running and marketing your chiropractic practice. In some cases, you could buy a better paid version, however these work fine for getting started.
#1. Gmail http://www.gmail.com
There are many things to love about Google’s email tool. You can access it from anywhere when traveling. It has one [...]

How Did Your Last Marketing Piece Do?

Wednesday, June 11th, 2008

How did your last newspaper ad do? Or yellow page ad? Or any marketing piece?
If you ask most Doc’s, their answer is based on how many new patients it brought in. No doubt new patients are important. But would you rather have 50 new patients who came in for 1 visit, or 20 new patients [...]

Is Your Chiropractic Marketing Plan Broken?

Friday, June 6th, 2008

These are x-rays of my son’s broken arm. Tuesday, he was “flying” down hill on a razor scooter. He thought everything was going fine. Then all of a sudden, BAM, he crashed into the curb, hitting his knee, head and arm. My wife and I thought he was just bruised up a bit. It would [...]