Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements.
1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone elses), it’s not going to get much attention. But if it looks like an article (advertorial), it will look different than an ad, and people will read it more often. Advertorial’s have been proven to pull in new patients faster and have a higher ROI than standard display ads.
2) Even if you run an advertorial, all the other chiropractors have the same one and run it like crazy. This quickly decreases your response and within months it’s not worth running the ad. You know the one. Everyone bought that kit a few years ago. “A Doctor’s Confession To The Town of…”
To solve this problem in my practice, I studied copywriting for years, so I could write my own copy and ads. Ads that aren’t hypey and fake.