Does it seem as if you have done everything you can to market your chiropractic business but at times it still seems to be lacking? If so, maybe it’s time outsource some of the more time consuming aspects of marketing, such as social media marketing, while you continue to handle the other aspects of chiropractic advertising and marketing.
Social media marketers might seem like a unique breed of marketers that have super-human qualities. They have extremely nimble fingers for super speed texting, are capable of tweeting the most engaging and prose on a moment’s notice, they post more pictures on Facebook than a grandparent has taken in their lifetime, and they possess the uncanny ability of holding the smartphone just right for the best Instagram selfies.
However, while their talents may seem mysterious to the social media inept, good social media marketers are really just very wise marketers and they have more time to work this form of online marketing since it’s what they do for a living, leaving you to focus on what you do best, treating patients.
Though your biggest hurdle may be finding somebody who knows the chiropractic profession and the most recent digital tools, the task can be simple if you keep these points in mind;
1. Locate a true marketer. Marketing includes a trade and a discipline. Oftentimes, businesses think anybody that has a Twitter or Facebook account has the ability to perform social media marketing. However, while anybody might write a Facebook post, not all people understand an organization’s marketing needs. Locate somebody who has proven expertise in building up an audience, promoting a business and working with an agency or team to acquire, as well as retain customers.
2. Hire a critical thinker. Great marketers test, take risks, analyze and balance fresh hypotheses along with proven strategies. They understand that marketing includes an ongoing learn-and-test cycle and do not expect overnight results. They additionally recognize that the marketplace is competitive and today’s strategy may not be useful tomorrow.
3. Look for someone who will execute their marketing to perfection. Ideas are only as great as their execution. Being tactical in nature, social media requires somebody with know-how, focus and patience.
Keep execution in mind as you check the outsource candidates and their references. Ask the references how practical and realistic the candidate was in their previous work. Did they show they could execute? Were there any issues concerning quality with their work? Were there missed deadlines?
Ask the candidate how he or she might get fifty people to read your published blog post. Be on the lookout for practical, specific answers as well as simplistic solutions. Red-flag all things which seem too big as compared with the small objective.
4. Don’t look for social media rock stars. That isn’t to say you do not want to employ a social media influencer. What you really need is someone who is not so focused on their personal brand that they cannot adapt their tone and voice to yours. Check out their personal feeds to see how they have built up engagement and kept followers, yet check their professional work, as well, to make sure they are able to be loyal and represent a business first.
5. After you have hired someone, stay involved. Social media is not magic, therefore expect to spend a bit of time translating the culture of the business to your new hire.